Based on the analysis of the top 100 downloads of male children's cotton and down clothing users from April to June according to POP Fashion, outdoor leisure style was dominant in the past three months, while Japanese and Korean styles still received high attention. In terms of silhouette, the proportion of windbreakers was the highest, with a focus on the wind resistance and warmth of down jackets. Additionally, in the trend of "retro sports fashion," splicing and color-blocking, as well as letter logos, added vitality to cotton and down clothing. Puffy bread coats showed a variety of craftsmanship details, adding an artistic touch to the fall and winter collection.

Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.