Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

The lithe, relaxing, and free touch brought by Urban Micro Function satisfies the needs for broadening the horizon and enjoying the outdoor world. Inspired by the cities, the harmonious conflicts underline the relationships between colors, while light functional elements are added to provide what we are looking for in the distance. The mix-and-match of fabrics and ready-to-wear leads a brand new elegancy, and the accurate movements unveil the rationalism of urban architectures.

Back to Origin is a color story in the Animism -- The Color Trend Forecast of Menswear. The sky colors from dawn to dusk are made into light and elegant tones. Tender neutrals are grouped with pastels to convey the extraordinary peacefulness and beauty. These natural, dreamy neutrals are introduced into the design of men's knitwear to create a cozy and joyous daily atmosphere, which is suitable for both future lounge and business casual.

The constant exploration of inner mind and nature and the strengthened awareness about environmental protection allow colors to promote and express emotions. Driven by this factor, the color application of new business knitwear has been more positive. Cross-seasonal and highly inclusive color properties are the key points. Earthy color tone is softer in this season, which focuses on creating a comfortable feel. Red colors maintain the vitality and show more steadiness. Blue & green colors present a more peaceful individuality. As the bright color of the whole palette, yellow can better improve the mood.

Revived economy and security bring rhythmic and positive natural colors back. Balanced dynamic, peaceful color atmosphere and high saturation express the pure hopeful light in our real life. A sensitive emotion is also exuded in this modern artistic vibe. The colors of A/W 22/23 Winter Dawn focus on the natural tonality. The higher saturation motivates the spirit and conveys the pursuit of wonderful life.

The color trend of the last season was driven by the restrained business leisure style, which presented knitwear with inclusive and low-saturation colors. However, the style in this new season pays more attention to the expression of joyous emotions. Baby Blue updates the Mountain Spring in the past. Pastel white is integrated into the graceful blue color tone to exude a positive yet minimalist business style. Geometric cutting and texture put emphasis on the modern expression of minimalism and nature, which accentuates more inclusive and delicate urban commuting looks.

Suffering from this global pandemic, political turmoil, economic recession and environmental issues, people embrace a restrained consumption view and become more sensible about clothes. Practicality, sustainability and adaptability are key considerations in this post-coronavirus era. Under this backdrop, men's knitwear delivers a new business style which is more inclusive, lowly saturated and multi-scene. It shows the seriousness of business, but reveals a plain natural feel via soft colors. Fine stitch changes display original natural textures, and details of line and plane present the restrained modern fashion.

We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.

With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.

Because our environment has been polluted, more advanced bioengineering projects have been launched worldwide. By 2021, the biotechnology industry, which is worth around 133 billion dollars, will have changed our lifestyles. Sustainability is the goal. Greenlake represents nature and calls for protecting our environment. Greenlake can be used a main color or complementary color when applied into garments. Lots of colors can be teamed up with greenlake to form different styles.

Tones of brown are dominant in men's knitwear. Yellow brown in A/W 18/19 and S/S are often seen. Since A/W 19/20, yellow brown has been reddened. Redwood in A/W 20/21 feels warmer.

In 20/21 A/W, youthful and high-tech brights seem synthetic. Blue sapphire is vintage and sporty, and it makes men's knitwear appealing.