Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".

MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Ocean is the birthplace of life, but now we dump plastic in it. To protect ocean is to save life. According to UN's latest statistics, the annual output of plastic reaches to cover 300 million tons, and half of it is disposables. If we don't take action now, there will be more plastic than fish in 2050. We call for a plastic-free coast and a clean ocean. Ocean becomes the important trend for S/ S 2020 menswear weeks. Bodega blue and sandy brown are key colors.

Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.

For S/S 2020, industrial influences are added into trench coats. Minimalism and neat details are key. Deconstructed skirts and contrasting panelled shirts emphasize Mood Industry.

This reports introduce the updates of pearls, lace, feathers, sheers, sequins and appliques. All this adds a special and girly quality.

Planktons is chambray blue, charming and mysterious.

Super pink gains traction on online platforms like Instagram, and it shows an avant-garde and neon feel.

Vibrant sunny yellow brings more possibilities in this season. The warm and bright tone of sunny yellow show a light sporty rhythm.

Firelfy-like green implies the emerging age of KOL.

The Aegean beach is covered with a pink layer of coral substances. The clean blue ocean is dreamy.

Plastic-Free Coast is the theme for S/S 2020 menswear design&development. Fashion business style is key. Clothing collocation and colorways are centered around neat trench coats, boxy jackets, half sleeve shirts and printed T-shirts colorways.

The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.

Compared with sharp green, tender shoots is more impressive and suitable for summer.

The S/S 2020 menswear design and development based on Make KOL is avant-garde. Clothing collocation and color scheme are analyzed in four kinds of items including hand scrawl trench coats, tie-dyed sweatshirts, mid-sleeve psychedelic shirts and interestingly printed T-shirts.

Ocean is the birthplace of life, but now we dump plastic in it. Environment protection and sustainability are key, renewing ocean and nautical themes. Eco-friendly fabrics is the direction for S/S 2020 fabrics. Shimmering delicate sheer and sequin fabrics offer a natural aesthetic. Colorful stripes and degradable nets bring a opulent quality to the nautical style. Sea creature-structured lace, 3D floral fabrics and feminine decorations are dreamy and romantic.

Hydrogen Energy -- 2020 S/S Material Trend for Womenswear

Ocean gives us lives, but we give plastic back. Protecting and exploring ocean is far from enough. According to statistics from the UN, the annual output of plastic reaches more than 0.3 billion tons, and half of them are disposable. It is very urgent to protect our ocean now.

The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.

The fast developing of internet brings the new and unique experiences for Gen Z. The virtual celebrity Lil Miquela became popular in INS. The rising of online celebrity economy combines online fashion with reality. The intelligent 3D technology and computerized visual effects provide innovation and inspire the creation of new technical and lightweight fabrics. Holographic fluid metallic fabrics are combined with new steam wave graphics to show a sci-fi style. New degradable materials and sustainble fabrics are mixed to create sci-fi street tie-dyed patterns and fluid animal prints.