Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-21 6845
Street Hip-hop -- The Comprehensive Analysis of Men's Wear E-commerce Brands
Through data analysis on Tmall and Taobao, it can be seen that the dark horse brand stores in the field of hip-hop street style men's clothing this quarter are NSTNEW START and BIPOLAR. This article will provide a detailed analysis of hip-hop street style design around representative elements such as texture embroidery, vintage prints, and street trend patterns.
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2024-03-12 16560
Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand
Cabbeen's new products for early spring 2024 are made with textured fabrics and prints, imitating natural scenery. The rich details highlight the texture of the product, and the personality does not lose its style. The neutral color tone is versatile and durable, and the multi scene floral dressing opens up unlimited possibilities for spring.
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2023-07-12 10518
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-06-20 20743
Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand
ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.
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2023-06-08 34682
Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand
NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.
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2023-02-07 17528
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.
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2022-10-17 23966
Continuous Love -- The Analysis of MASONPRINCE The Menswear Designer Brand
Masonprince is a streetwear fashion house founded by a group of young and talented designers in China in 2014. Their best selling collection, "Unisex" Tee that has been sold for up to 500,000pcs worldwide. Masonprince is also well-known for its quality and comfort material.
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2022-09-14 18562
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
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2021-07-07 43623
Dolls for Men -- The Analysis of 13 DE MARZO The Menswear Designer Brand
Paris-based designer brand 13 DE MARZO was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. The brand combines cartoon dolls and toys with fashion design, and its representative Teddy Bear has become the classic for modern luxury. The creative clothing design and high requirement for tailoring fully present the artistry and attitude of 13 DE MARZO.
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2021-06-30 65333
Futuristic Sci-fi --The Comprehensive Analysis of Menswear Designer Brand
The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.
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2021-06-09 65658
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
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2021-05-31 30791
Fitted Editing -- The Analysis of Randomevent The Menswear Designer Brand
The latest Randomevent S/S 2021 lookbook -- SEEING IS EDITED was officially released. The collection is full of warped prints that represent the many distorted perspectives that are expressed through social media. This message translates across the series of streetwear designs and includes classic silhouettes including knitwear, double rider jackets made from leather, and more.
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2021-05-20 55463
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
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2021-04-16 73020
Another Me -- The Analysis of CROQUIS The Menswear Benchmark Brand
CROQUIS is a sub-brand of JNBY, which was launched in the autumn of 2005. As the most representative menswear designer brand in China, CROQUIS keeps maintaining its artistic brand image. As of December 31, 2019, JNBY has more than 3.9 million member accounts, an increase of 300000 over the first half of the fiscal year, including 3.5 million wechat accounts. JNBY has 1993 retailing points globally, and 332 of them belongs to CROQUIS.
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2020-12-07 112856
Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
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2020-06-15 98538
The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.
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2020-05-21 89920
A Witty Minor -- UOOYAA The Womenswear Benchmark Brand
This season UOOYAA takes "Heroine" as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women's volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.
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2020-04-20 111931
Additional Value of IP -- The Comprehensive Analysis of The Young Lady Style Benchmark Brands
In this season of cherry blossoms, "LOVE CREATES Cherry Blossom T-shirt" is launched by DAZZLE-FASHION. The proceeds from the sale of this specially designed limited edition product will be donated to Wuhan University School of Medicine to support its construction and education. A number of fashion bloggers and celebrities have joined in this activity, including Liu Wen, SaisaiGuan, Wei Daxun, Linda, Song Yanfei, Song Qian, Cai Wenjing, Ji Weiran, Zheng Shuang, Qiao Xin, and Zhang Xueying.
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2020-04-20 81871
Fantasy Paradise -- Lilbetter The Menswear Benchmark Brand
The collaboration collection of Lilbetter with Pokemon, the co-branded series of Lilbetter with GUNDAM, the collaborative series of Lilbetter with Teddy Bear, and the collaboration collection of Lilbetter with Invictus Gaming will be on sale on 23rd April, which reveals a new look of Chinese designer brand.
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2020-04-16 68777
Artistic Creation -- The Comprehensive Analysis of Menswear Designer Brands
In S/S 2021, menswear designer brands present patterns in rich design techniques. The X-ray effect print and skeleton pattern are quite diversified with a strong street style. The artistic hand-painted effect print keeps the textural brushstrokes and uses rich colors. Realistic photo print and figure print keep original features of objects and figures.
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2019-08-01 89559
Persistence -- JASONWOOD
JASONWOOD is a successful Chinese fashion-forward brand. Its S/S collections with the theme "Persistence" are popular. Tees, shirts and pants dominate summer apparel. Letters and patterns are more statement-making. The cuffed pants, denim are more stylish. The unisex collaboration collections show the relationship between music and fashion.
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2019-07-24 94841
The Awakening of ND -- GENANX
GENANX, a fashion-forward designer brand in Hong Kong founded in 2010, is labeled as rebellious. It never stops to challenge traditions with subversive ideas. The monochrome logo with lightning symbolizes strength, passion, innovation and subversion. Taking cues from street culture, hip-hop, art and life, designers integrate local culture and current popular elements. Ordinary elements are deconstructed and reorganized to show a unique and rebellious vibe.
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2019-07-17 101463
Walkmans -- 7440.37.1
Walkmans include tape readers, CD, MD and MP3. With the developing of technology, they are gradually out of date. 7440.37.1's S/S 2019 collection centers around walkmans. The shirt with homespun florals is novel, and a range of abstract graphics on tees and short-sleeved shirts and shorts add a intense retro experimental aesthetic.
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2019-06-13 97930
Renewing Fashion -- ABOW
BOW, an independent youthful fashion brand, expresses beliefs in some kind of lifestyle. It mainly shows a dark style. Inspired by the cycle of life and death, designers take a smart approach to collections via religious elements, exotic styles and American street. ABOW's S/S 2019 collection continues the style of nonchalance, bravey and boldness, with the mixing of street and classics. In this season, plenty of apparel in bright colors emerge, in line with the trend. Letters and prints maintain the lead, and cargo and functional pants are key.