In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.

With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.

NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.