Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Revival -- The Color Trend Verification of Menswear
One of the 2024 Spring/Summer color trend themes, "Revival," was released by POP in December 2022. "Man is the measure of all things." In the increasingly closed-off time, people are thinking more about the meaning of their existence and perceiving the changes in the world around them. The revival of digital culture displays unlimited possibilities for the future and subsequently influences the real world. Like a great awakening, the revival of the digital world inwardly and the exploration of living space outwardly will constitute the fusion of the future world. The collection releases from major brands in this season have confirmed this thematic trend.
Revival -- S/S 2024 Kidswear Thematic Trend
The digital world that extends from the first year of the metaverse is sedimented downwards, interweaving and merging with children's dreams, surreal and childlike, innovative and functional. The imagination of children endows this dream with infinite possibilities, flying towards the original awakening point, and approaching the boundary of reality. The exploration instinct in the children's nature is like a big dream awakening, guiding them to explore this world. The accumulation of the digital world in the dream becomes a tool for exploring in reality, with functional outdoor design and sharp contours, and their figures will appear at every coordinate in the world.
Revival -- The S/S 2024 Thematic Trend
'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.