Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-11-16 6650
Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand
Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.
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2023-07-31 66278
Jacquard -- The Fabric Analysis of Première Vision Paris
The jacquard fabric of this season showcases a strong trend of decorative visual impact. The Baroque-style jacquard, featuring exaggerated and enlarged floral elements, creates a luxurious and vintage atmosphere with its rich colors and embossed textures. Drawing inspiration from natural textures, simplified and distorted artistic techniques are incorporated to create organic structures reminiscent of nature. Modern geometric elements are combined with metallic thread jacquard that adds a glossy effect, along with the velvet texture, presenting a noble and luxurious wearing experience.
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2023-07-24 56567
Woolen Fabric -- The Analysis of Première Vision Paris
This season's woolen fabric focuses on understated luxury and comfort. The worsted wool showcases its outstanding quality, reinterpreting a sense of luxury with subtle tonal color combinations in check patterns. The blend of wool with viscose, lyocell, and other materials creates a smooth and soft flowing atmosphere. The textured tweed and granular wool provide a strong visual decorative sense and a warm healing power, while showcasing a sense of understated simplicity and luxury.
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2023-07-14 22878
Accessory -- The Comprehensive Runway Analysis of Menswear
Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.
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2023-03-17 71533
A/W 23/24 Comprehensive Runway Analysis of Women's Knitwear
The knitwear pieces showcased in the 2024 autumn/winter women's collection emphasize simplicity and refinement with a minimalist design approach. The collection includes several categories: sweaters, suits, and dresses. The casual polo shirts prioritize craftsmanship and combine a relaxed feel with a touch of sophistication. The layering styling of ethnic-inspired designs creates a fresh sensation, while the design of individual pieces pays attention to using yarn and small design details.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-05-25 83980
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-12 67316
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-04-08 88028
Practical Function -- The Cotton Fabric Trend of Womenswear Runway
We can see from the A/W 2023 runway shows that practical functional fabrics are applied on all categories. Classic voluminous cotton is continued; comfy & soft surface and diverse blend have been trended upward; crisp paper-touch fabrics and original textures are the trending fabrics. Performance cotton and blend are the main parts to show diversified temperaments and styles.
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2022-02-10 83584
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part One)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-01-18 66658
Body of Work -- The Menswear Runway Analysis of PRADA
Working with architecture name OMA, Miuccia Prada and Raf Simons reimagined the Deposito of the Fondazione Prada into a stage for the exhibition of Prada‘s Fall/Winter 2022 men’s collection. Dubbed “Body of Work,” the seasonal range investigates “theater and cinema as mirrors of reality.”
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2021-09-16 58710
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
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2021-09-15 68277
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
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2021-08-19 90122
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
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2021-08-11 69533
Dancing Bear -- The Chinese Kidswear Designer Brand TYAKASHA
The Shanghai designer brand TYAKASHA KIDS combines its unique illustration and design styles to focus on the exploration of comfortable fabric and the promotion of craft. This brand tries to provide imaginative and fairytale collections for these childish families who pursue the life quality.
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2021-08-10 79406
Cool Kids in Autumn -- EOEO'S The Chinese Kidswear Designer Brand
The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.
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2021-07-15 77304
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
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2021-07-08 68557
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
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2021-06-02 75186
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
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2020-06-03 95282
Better Love for Kids -- Petite mieux The Kidswear Benchmark Brand
Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.
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2020-01-11 123827
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
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2019-12-04 92514
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.