Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-08 7803
Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.
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2024-03-21 54169
Dresses -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.
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2024-03-15 53469
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-03-15 12981
Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.
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2024-02-21 33718
New York Fashion Week -- Recommended Womenswear Brands
As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.
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2024-02-01 40632
Printed Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.
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2024-01-15 52879
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2024-01-09 36371
The Comprehensive Analysis of Women's Knitwear Luxury Brand
Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.
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2024-01-08 45318
All-over pattern - December women's fashion floral TOP hot list
Chinese Wabi-sabi style is the most popular pattern style in December. Taking inspiration from Eastern aesthetics, it incorporates elements such as plants, flowers, birds, fish, and calligraphy. Plants and flowers remain the mainstream in pattern design, while country plants, elegant flowers, and watercolor flowers are also highly sought after.
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2024-01-04 77658
Dress -- The TOP Ranking of Womenswear
Based on the analysis of the TOP100 women's dress downloads in December, the recent month's dress market has shown a strong focus on elegant commuting style, with a significant increase in the proportion of new Chinese-style. In terms of details, waist pleats, drawstrings on the neckline, and realistic floral prints are the main design elements.
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2023-11-29 34027
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.
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2023-11-01 29550
The Analysis of Jorya The Benchmark Womenswear Brand
JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.
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2023-10-25 68469
Practical and Playful -- The Women's Runway Analysis of LOEWE
Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.
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2023-10-13 48988
Yarn & Stitch -- The Comprehensive Runway Analysis of Women's Knitwear
This report analyzes the proportion of key yarns and stitches in the 2024 Spring/Summer T-shirt women's sweater. This season, fancy yarns have shown a significant upward trend, and with the arrival of the spring/summer season, the use of light and thin textured yarns will continue to increase. The changes in spring/summer sweater styles will be more diverse due to the combination of space-dyed yarn, mixed metallic yarn, sequin yarn, and fuzzy yarn.
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2023-10-11 27486
DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce
DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.
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2023-10-10 54523
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-09-28 66019
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-09-12 41631
Women's Dress -- The Fabric Analysis of Luxury Brand
Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.
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2023-08-22 5416
Women's Hongkong Retail Market Analysis in August
This month, the focus of the Hong Kong retail market is on the new trends of the big brands, with each brand updating their thematic shop windows for this season. The fashion inspiration extracted from the themes is infused into modern clothing, creating elegant urban women. Through the use of minimalist straight-line cuts and combining them with delicate elements of the Chanel-style, a variety of boxy jackets and dresses are created as standalone pieces.
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2023-07-31 66396
Jacquard -- The Fabric Analysis of Première Vision Paris
The jacquard fabric of this season showcases a strong trend of decorative visual impact. The Baroque-style jacquard, featuring exaggerated and enlarged floral elements, creates a luxurious and vintage atmosphere with its rich colors and embossed textures. Drawing inspiration from natural textures, simplified and distorted artistic techniques are incorporated to create organic structures reminiscent of nature. Modern geometric elements are combined with metallic thread jacquard that adds a glossy effect, along with the velvet texture, presenting a noble and luxurious wearing experience.
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2023-07-31 72430
Knitted Fabric -- The Exhibition Analysis of Première Vision Paris
This season, the knitted fabric showcases the delicate weaving direction from inner layers to outerwear. With wool as the primary material, elegant tailoring and intricate craftsmanship are incorporated into the outerwear, combined with classic checks, creating a dense and textured woven feel as well as a soft and supple knitted touch. Inlaid with gold and silver threads, and featuring bubble textures, jacquard knits exhibit exaggerated and dreamy sensory effects.
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2023-07-26 59168
Cotton-linen -- The Fabric Analysis of Première Vision Paris
This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.
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2023-06-09 69985
Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton
On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.
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2023-06-08 63379
Practical Modernity -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
Louis Vuitton's summer collection has landed in Xiamen with a pop-up. Fresh shades of blue illuminate the romantic seaside, creating a relaxed and elegant Louis Vuitton lifestyle in the sunny holiday atmosphere.