Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-24 3047
Suit -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's suits downloaded by users in April, styles such as simple and elegant, elegant commuting, and new Chinese style have been the most popular recently, especially the popularity of new Chinese style continues to rise. The details focus on the mock-layered design, collarless design, and waistband design; Narrow waisted suits and hard shoulder H-line suits are popular silhouettes in the recent suit market.
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2024-04-22 5513
Magical Animal -- The Analysis of Louis Vuitton Women's Fashion Runway
After the ten year milestone show in the autumn and winter of 2024, Nicolas Ghesquière and Louis Vuitton embarked on a new journey. This time, the early autumn show was held at the West Bank Dragon Art Museum in Shanghai, where they collaborated with Chinese artist Sun Yidian to present many artistic designs on the runway. At the beginning, Sun Yidian's artworks kept appearing. This time, the tiger, penguin, duck, puppy, rabbit, and other animal graffiti in the preview of the big show appeared in different areas and styles on dresses, skirts, and coats. Similarly, these artworks also appeared on the bags in the hands of models.
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2024-04-19 3776
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
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2024-04-19 7598
Chromatic -- The Comprehensive Analysis of A/W 24/25 Women's Runway
According to the comparison table of the proportion of colors in autumn/winter on 23/24 and autumn/winter on 24/25, it can be seen that there is a partial increase in black, red, khaki, orange, orange yellow, and orange red colors, while the blue purple color system shows a significant decrease. Other color systems also show a slight decrease to varying degrees. At the same time, this article selected the four color schemes with the highest proportion of colors in the 24/25 autumn and winter seasons for the study of color system tracking data in the past three years, focusing on the analysis of red, blue, magenta, and purple colors.
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2024-04-18 4340
Craftsmanship Detail -- The Comprehensive Analysis of Menswear Runway
Starting from the details of craftsmanship, this article focuses on contrasting splicing details, such as badge & patches, gorgeous rhinestone, handmade decorations, quilting designs, exquisite embroidery, and vintage wash. It comprehensively interprets the important direction of craftsmanship details in 24/25AW Men's Wear Week.
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2024-04-18 4585
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2024-04-17 6762
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
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2024-04-15 5279
Retro Casual - The Comprehensive Analysis of Luxury Leather Brand
Retro leisure occupies an important position in the daily fashion style of leather and fur brands due to its free and casual characteristics, as well as the design concept that emphasizes personality and attitude. Integrating intellectual retro, fashionable or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include motorcycle jackets, baseball jackets, retro work jackets, etc. Matte suede, color polishing techniques, and other detailed techniques are used to enhance practicality and fashion sense in the overall design.
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2024-04-15 7632
Jackets -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's jackets downloaded by users in POP3, sports and leisure, light business style, and minimalist work style are the recently popular design styles. Details focus on pocket design, margin adjustment, structural segmentation, and leather stitching and embellishments; Raglan sleeves are a popular silhouette in the jacket market recently.
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2024-04-12 13978
April 2024 -- The Analysis of Pattern Design
In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon
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2024-04-12 7709
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2024-04-08 7803
Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.
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2024-04-02 21902
Down Jacket -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's cotton/down jackets with monthly user downloads in POP3, mountain outdoor is a recently popular design style. Details focus on collar protection, diverse pockets, heterogeneous splicing, and bright color embellishments, with practical functions as the main application of accessories; The combination of practical and fashionable mountain style outdoor down and lightweight shirt style down is a popular item recently.
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2024-04-01 6167
Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE
The RHUDE 24/25 Autumn/Winter collection Out of Range has gone through a series of stages including retro, college, outdoor, urban, and nighttime. From college casual to elegant tailcoats, these outfits all have constantly changing silhouettes: slim fit mailman jackets and oversized jeans, straighter cushioned workwear sets, looser streetwear... They are all paired with fur jackets that have been repurposed as retro styles, or pajama interiors that match different styles. This season also emphasized some sense of formality, specifically manifested in perfectly structured suit jackets with padded shoulders and large lapels, as well as classic dark tone suits in different styles.
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2024-04-01 6061
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-04-01 4312
Leather Clothes - The TOP Ranking of Menswear
According to the analysis of the top 100 men's leather data downloaded by users in POP Fashion in March, material splicing accounted for 27%, followed by 23% for stand up motorcycle jackets, and 20% for business suit jackets as the main single items. In terms of craftsmanship, the main focus was on color rubbing, aging, and splicing, with local patchwork being the most popular detail design of the season.
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2024-03-28 4231
The Analysis of Popular Fabrics in Menswear E-Commerce in March
According to the sales data of Taobao and Tmall from February 12th to March 17th, through a comprehensive analysis of the proportion of sales and sales volume, it can be concluded that T-shirts, casual pants, jackets, hoodies, shirts, and cotton/down jackets have the highest proportion of men's clothing sales. This report will focus on showcasing the highlights of these six hot selling categories in fabric selection, and provide specific fabric recommendations for these popular products.
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2024-03-28 8905
Jackets -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's jacket product data based on user downloads in March, the focus of the jacket market in the past month has mainly been on the new Chinese style and outdoor sports style, especially the continuous rise of the new Chinese style. In terms of style design, the focus is on the new Chinese style buckle design, drawstring at the hem of workwear, and contrasting color stitching.
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2024-03-27 7347
Paris Men's Fashion Week: Key Brand Recommendations | Part 2
This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. This season's Paris Men's Fashion Week also features multiple Chinese brands, bringing unique Eastern style designs to global fashion.
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2024-03-26 6080
Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand
Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.
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2024-03-23 7059
Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)
At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.
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2024-03-22 6780
The Analysis of Heilan Home The Men's Clothing Benchmark Brand
In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.
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2024-03-22 26409
Suit -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.
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2024-03-19 14471
Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.