According to the price distribution data of women's clothing products sold on Taobao in November, the price of jeans for Taobao women's clothing is mainly concentrated between ¥ 40- ¥ 130, accounting for 51.83%. Secondly, the proportion of 130 to 270 in the low to medium price range is 28.28%, while those above 270 account for 10.96%, and the proportion of 0 to 40 in the low price range is 8.93%. This indicates that the Taobao women's clothing and jeans market is mainly based on the affordable market, with most products priced in the middle to low range, which is in line with the purchasing power and consumption habits of a large number of users. Due to the fact that the majority of the styles are based on basic styles, the reference value for this report is relatively low. Therefore, mid-range sales data is selected for analysis. The high proportion of price bands reflects the general positioning of women's clothing products on the Taobao platform as affordable and suitable for the purchasing power of general consumers. The styles used for data reference are very few and may be reduced according to the platform's shopping activities. Therefore, some prices in this article may have original prices.

Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

Current situation analysis: According to data from the Amazon platform in November 2023, sales of women's sportswear have increased by 160.34% year-on-year since November, ranking fifth on the best-selling list. Its core product is sportswear. Knitted cardigans increased by 39.97%, ranking 46th; Secondly, the category of women's windbreakers increased by 24.49%, casual pants by 63.77%, and women's fleece jackets and coats by 8.32%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: These categories showed an upward trend in November: sports sweaters, knitted cardigans, windbreakers, and casual pants. This report will focus on analyzing the popular designs of these categories and provide recommendations for corresponding styles.

Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

Based on the analysis of the top 100 men's trousers/shorts downloaded by users in October, the key styles in the recent trousers market are workwear, mountain, and sporty casual styles. In terms of details, workwear pockets, curved segmentation, partial splicing, adjustable leg openings, and stitched decorations have received more attention. The focus of craftsmanship is on adhesive patches, embroidered patches, and leather patches, which are popular choices. As for accessories, zippers, drawstrings, and ribbons are still worth paying attention to.

According to POP's analysis of the top 100 women's denim downloads from September to October, jeans are the most popular item in the new season of denim market development, with loose wide leg pants and slim straight leg pants as the main styles. Women's clothing style has become a key trend for women's denim, and the detailed craftsmanship of pearl and diamond embellishments is on the rise, accounting for 18%. With the transition period of the season, the comfortable and plush denim fabric style is also receiving more and more attention, accounting for 12%, The transfer of parts in the process details design accounts for 8%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of denim style details technology for the new season of women's clothing.

The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.

According to the analysis of the top 100 men's pants data downloaded by users in September, athleisure styles accounted for the majority, followed by light business styles. The main design elements focus on the details of the item, mainly focusing on local designs such as waist, stitching, and pockets, adding details and personalized elements to the item. At the same time, it can enrich the layering of the item and enhance the fashionable styling of the pants.

Based on the analysis of the top 100 women's trousers downloaded by users in August, the trousers market in the past month has shown a trend dominated by trendy commuting styles and old-money fashion. Comfortable casual sportswear has also gained popularity among consumers. In terms of styles, modern workwear trousers combined with twill fabric casual trousers integrate workwear and fashion elements, emphasizing practicality and personalized design.

Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.

According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.

According to the data analysis of POP Fashion from December 2022 to January 2023, Smart Casual is the most popular style, followed by Business Leisure and Athleisure. Color blocking, patch pocket, waist design and leg opening are the most noteworthy details. The roomy straight silhouettes cover the leg lines and offer a comfortable dressing experience.

Based on the annual user searches and interactive data in 2022, POP Fashion figures out 30 hottest brands and relative keywords in the denim industry. Big names as Diesel and Dsquared2 take the top places. Designer brands, such as Evisu, INXX and Ader error, offer noteworthy fashion details. Chuu. - the hot Korean fashion brand - combines girlish designs with denim to attract consumers.

Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.

Based on the interactive data of POP Fashion users in March, Smart Casual and French Style are dominating; shorts and loose cuffed pants are the main silhouettes, while detail design focuses on ruffles, slits and wavy edges.

According to the TOP100 downloaded men’s denim products in March, Smart Casual has trended upward, as Avant-garde reveals a decrease. Slim fits and loose fits are the main silhouettes. For crafts, patchwork and color blocking increase the visual layers of denim. Prints are presented repeatedly and logo details also share a certain proportion.

Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.

According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.

Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.

According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.

Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.