Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways
This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Red Carpet -- The Womenswear Runway Analysis of Balenciaga
Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Sex And The City -- The Womenswear Runway Analysis of FENDI
FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.
Purity & Minimalism -- The Womenswear Runway Analysis of PETER DO
The Vietnamese designer Peter Do, who once learned from Phoebe Philo and Derek Lam, won the 2014 LVMH Graduate Prize and founded the namesake label in 2018. Set in Greenpoint, Brooklyn, in an open lot next to the East River, Do's S/S 2022 collection was one of the most anticipated shows of a revived New York Fashion Week. Peter Do gave a hand-written note to each and every one of his guests. In the letter, he likened designing his new collection—the first he's showing on the runway—to making Pho with his dad as a teen."A good Pho is reduced and edited, to an essence" he wrote. Though he's been a minimalist from the start, when analyzing his early work with more experienced eyes, he decided to pare it back and cut out its excesses. The four-piece suit, which he's made a signature, now features a lighter-weight pleated skirt than in seasons past because customers had told him that there was too much fabric around the waist. Looking at photographs of his grandmother's church outfits led to an exploration of the traditional Vietnamese ao dai, which he added lapels and closures to for a side-buttoning coat. An early snapshot of his mom and dad in which his mother holds a rose inspired the rich embroideries on the finale pieces.
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi
The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.
Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)
Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.
The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton
The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.
Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear
Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.
Highlight Placement -- The Comprehensive Analysis of Catwalk Details
This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Portrait of the Younger Generation -- The Catwalk Analysis of Celine Womenswear
On October 26th, Hedi Slimane unveils Celine S/S 2021 women's ready-to-wear collection in Monaco. This time the red track at Stade Louis II becomes the catwalk for models. With a theme of "Portrait of the Younger Generation", this series delivers a new taste and emotion, not necessarily from this era but associated with the unease brought by this pandemic. Compared with its aggressive S/S 2021 menswear, the womenswear is gentle, or even relaxing. Slimane discards the French preppy aesthetics he has adopted since he took office in 2018, and employs casual and hormone preppy looks like the American Beauty.
Heritage, Community and Optimism -- The Catwalk Analysis of Balmain Womenswear
Balmain S/S 2021 fashion show is held in Jardin des Plantes, paring with BGM of Blinding Lights of The Weekend to create a strongly nostalgic vibe. LG OLED seems to bring audience to the scene. This show covers three basic themes, Heritage, Community and Optimism. Olivier Rousteing, the creative director, re-explores classic 1970s patterns of Pierre Balmain. PB monogram gets crossed with each other, recreating labyrinthine gardens that Mr. Balmain loves. Moreover, symbolic shoulder pads run through the entire S/S 2021 collection, reflecting Olivier Rousteing blends traditional and creative designs to explore the brand-new chapter from 1945 to 2020.
Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton catwalk just ends in La Samaritaine, which also marks the end of Paris Fashion Week this year. It brings a future fashion proposition that urgently needs to be thought and solved - what potential does fashion have after removing all the boundaries of gender and function? Nicolas Ghesquière, a self-proclaimed "time conflict" enthusiast, has never stopped combining hot topics of social development with clothing in different periods. This season Louis Vuitton S/S 2021 collection spans five eras, and discusses gender non-dualization. Nicolas blurs gender boundary, displays creativity and creates a space for imagination, thus embracing the sensitive and unknown world and blending contradictory elements like the past and the future, softness and toughness, elegance and street fashion. The show makes use of a green curtain to bring audience into a vivid scene, and they can rotate 360 degrees in their own seats. Moreover, online audience see footage from Der Himmel über Berlin by Wim Wenders film in 1987, interacting with the online fashion show.
French Flavor -- The Comprehensive Analysis of Paris Fashion Week
Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.
Beauty of Black and White -- The Catwalk Analysis of Ports 1961 Womenswear
PORTS 1961 S/S 2021 show is held at Da Vinci Museum of Technology in Milan. For art director Karl Templer, the new season is an exploration of the sensory and connection between clothing and the wearer. Those draped or swaying textiles actually represent a close relationship. Black and white dominate, with red and yellow as decorations. Abstract prints, soft details, ethereal hemline, strappy sandals and high-heels all enrich the visual effect. And this season it blends with illustrations of Aubrey Beardsley. Black and white pictures leave much blank space, showing the free and artistic temperament of modern females.
The Intangible Hell -- The Catwalk Analysis of SPORT MAX Womenswear
This collection draws inspiration from poems of American poet Walt Whitman and injects Emotional Purity into surreal silhouettes. With the reference of L'Enfer (an experimental visual video) by Romy Schneider, it breaks stereotypes, combines high-tech materials with soft fabrics, creates a translucent and layered visual effect, and displays female form.
A New Era of Street Fashion -- The Catwalk Analysis of Off-White Womenswear
Off-White Resort 2021 collection is finished in the studio. The dancer Cartier Williams opened the fall 2020 Off-White men's show wearing a T-shirt printed with the words "I support young black businesses". Virgil Abloh stamps the phrase on a pair of gloves in the Resort 2021 collection. He recently announces that Virgil Abloh's Post-Modern Scholarship Fund will be used to support students of academic promise of Black, African American or African descent. "To me," he says, "that's just as, if not more important than dropping new clothes. The role of the designer these days should be and is different." Off-White Resort 2021 collection emphasizes fashionable cutting and color-blocking, and mixes street fashion with high-end ready-to-wear, making a strong visual impact.
Simplified Street Fashion -- The Catwalk Analysis of Off-White Menswear
Off-White Resort 2021 menswear collection gets more sophisticated than previous rebellious high street designs. It weakens street elements and simplifies designs. Trench coats and suits are decorated by street elements, making street fashion more wearable.
A Colorful New World -- The Catwalk Analysis of Balmain Womenswear
Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.