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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    2021-03-30 30119

    A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    British fashion brand Stella McCartney released its A/W 2021 collection blending fantasy and reality inside an industrial architecture. This collection embodies a collective yearning among Stella women to get dressed up and go out, inspired by D is for Desire from the McCartney A to Z Manifesto. Bold psychedelic prints, fine geometric tailoring, 3D weaving and menswear silhouette combines tradition and charm, sports and glamour, which creates suitable clothes for fashion women who want to got out with joy during the post-epidemic period.

  • High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    2021-03-30 46894

    High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    According to the catwalk data of Big Four fashion weeks, POP makes a comprehensive analysis of the change and popularity of crafts and details. Crease is the most popular craft this season, and designers add creases into clothes through various methods. Cutout is the second hottest craft, which is even under a rising trend in A/W 21/22, especially on knitwear items. The application of mock layer craft also rises, and the collision between different textures becomes the constant pursuit of designers. Besides, knit splicing is noteworthy on both garments and knitwear.

  • Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    2021-03-25 18808

    Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."

  • Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 63890

    Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 30242

    Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    2021-03-18 28222

    Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 29516

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    2021-03-11 64252

    The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    A/W 21/22 Christian Dior womenswear collection was released in the Hall of Mirrors at Versaille, Paris. The creative director Maria Grazia Chiuri chooses a territory where the time-space dimension is erased. Inspired by the The Bloody Chamber collection, published in 1979 by Gollancz, director explores the fairy tales and interprets the confident and fearless contemporary women image through her extraordinary perspective. Chiuri lined the hall with artworks by the Italian artist Silvia Giambrone, creating a fantastic fairy tale in the legendary Hall of Mirrors. The tale is hardly just a means of escape: it serves to challenge and revisit stereotypes and archetypes. It consists of a narrative projected into the future. The toy soldier's uniform, shimmering lamé and Lurex jacquards and evening gowns are fit for princesses. A new self-awareness, born of a feminine sensibility that knows how to blend memories of the past and maturity, as if by magic.

  • Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    2021-03-10 75394

    Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    According to the data analysis of A/W 21/22 women's knitwear catwalks, pullover(57%) still occupies the biggest proportion, followed by cardigan(23%). Dress(9%) and suit(7%) have both improved at lot. Lady style is the main dress style to show elegant feminine temperament. Suit pays more attention on comfort. Indoor leisurely suit is suitable for multi-occasional dressing. And the rising sports trend leads to the popularity of sports suit.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 58017

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    2021-03-09 46622

    Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    Giorgio Armani once again improves the classic styling in this A/W collection. Nocturnal is the theme of womenswear which keeps the accurate fluent lines and integrates more elegant and leisurely elements. It allows wearers not to disguise and to be themselves at ease. Influenced by the epidemic, Mr. Armani canceled the traditional runway and invited no audience. The A/W 21/22 collection was still released online through network streaming. The huge white Armani logo echoes the monochrome black square stage. And the overall dark runway environment brings the unique modern mystery. The green gorilla Uri is at the center of the whole runway, and it is the copy vision of the artwork of Marcantonio Malerba. Uri means "My flame and my light", which not only shows Mr. Armani's love for animals and nature and his intense environmental awareness, but also creates a unique oasis for the bright Milan. At the end of the show, Mr. Armani took a group photo with the green gorilla Uri, which called on people to love fashion and protect nature at the same time.

  • Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    2021-03-09 38930

    Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    The ISABEL MARANT was founded by the homonymic designer Isabel Marant in French in 1994. This A/W 21/22 collection video shot in the outskirts of Paris, along the brutalist and hyponotic volutes of an open-air building, serves as an introduction to the collection. The exalted soundtrack by Gabber Eleganza, a symbiotic combination of folk tones and techno rhythms, echoes within its concrete wall. An ode to the long-lost parties. Isabel Marant describes this collection as "the 1980s in 2030 fabrics." She uses leather, cutout, sequin and rivet with futuristic textures, colors and thin silhouette to present her own 80s futurism. She sent the portable cassette players out as her show invitations. When you pressed play, Marant's voice appeared on a tape that eventually went into the show soundtrack.

  • Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    2021-03-06 65691

    Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson's interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. The collections are defined by Jonny Johansson's signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. A/W 21/22 womenswear collection takes Dreamscape and Reality as the blueprint. The dreamlike opening uses gentle and elegant colors. While clear monochrome black and white are shown after awaking to praise the colors of our clothes in important rituals of life. The iconic knit design and pastoral style are more delicate and elegant this season. Heavy and steady thick thread and floral patterns create the contrastive lightweight sense. Plenty of distressed fabrics and textural combinations fully present the casual feeling.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 59472

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 33834

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    2021-03-03 56132

    Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.

  • Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    2021-03-02 23569

    Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.

  • Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    2021-03-02 48507

    Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 62687

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    2021-02-26 58736

    Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

  • Britpop --  The Womenswear Catwalk Analysis of R13

    2021-02-24 45164

    Britpop -- The Womenswear Catwalk Analysis of R13

    R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.

  • Comfort and Practicality -- The Womenswear Catwalk Analysis of 3.1 Phillip Lim

    2021-02-23 36638

    Comfort and Practicality -- The Womenswear Catwalk Analysis of 3.1 Phillip Lim

    3.1 Phillip Lim was founded by Mr. Phillip Lim and Mrs. Wen Zhou in 2005, and finished its debut at New York Fashion Week. Mr. Phillip Lim has won three CFDA Awards. The brand aims at providing designer products with high-quality and fashionable styles in the prices suitable for urban consumption habit. And it is also trying to break through the border of modern fashion as an industry pioneer. Since the beginning of COVID crisis, Phillip Lim has been using its platform to raise awareness of the alarming increase in American anti-Asian hate crimes. Lim said that he would like to deal with the mass trend with "keeping agile and alert" and "don't treat anything in any way". From the fashion perspective, the all-around A/W 2021 collection involves the constant conversation about comfort and practicality since the quarantine. And with the return to commuting and office lives, the brand might leave space and show playfulness through tailoring. He has always been an expert in tailoring who is able to creating long-lasting silhouette according to the trend.

  • Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear

    2021-01-12 70623

    Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear

    Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.

  • Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior

    2021-01-06 77448

    Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior

    Dior launched its latest 2021 early-autumn womenswear series, originated from the leopard striped trench coat once designed by the brand founder Christian Dior. And its bright color tones, transparency and flickers pay tribute to Elio Fiorucci, the representative of Pop aesthetics. Maira Grazia Chiuri also watched the documentary of Blackpink during the quarantine. The fashion of K-pop girl groups is including in the inspiration of this season's mood board as well.

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