One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Natural Optimism". In fast-paced life, people pay more attention to the construction of their inner world and seek natural energy for self healing. The desire for nature drives the liberation of nature, and natural optimists often find a relaxed and unique "mild vacation" way in the city to achieve self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to its roots, reflecting and resisting pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and the beautiful environment, one can find spiritual sustenance and support, and feel the sedimentation and enlightenment of the heart. This season, the series releases of major brands have confirmed this theme trend.

In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

By analyzing the latest launch events of women's clothing brands this season, the proportion of animal patterns in mature and elegant women's clothing is gradually increasing. This report takes inspiration from geometric animals, animal sketching, and block art to explore the infinite possibilities of animal patterns under mature elegance. Make it more artistic and aesthetically pleasing in the clothing development for autumn and winter 2024, while bringing a more sophisticated wearing experience.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Wandering Adventure". The colors under the theme of Wandering Adventure revolve around a highly inclusive neutral khaki, incorporating seaweed khaki with winter blue and vanilla yellow, opening up a romantic urban overture. Calm night blue and mysterious frost purple create a nostalgic and elegant image of a ruffian gentleman. The classic Maillard color scheme, paired with vibrant and rich yellow and relief green, plays a new chapter in urban art. The combination of rich yellow, Cambridge brown, and black gray conveys the comfort of endorphins for commuting or holidays.

One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Star Era". With the continuous development of virtual technology, the fashion industry is also constantly innovating. Virtual technology has brought fashion designers more room for imagination. Every fashion brand is competing to explore more intelligent and personalized "digital fashion", including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has endowed fashion with more possibilities and fields, and has also aroused more interest and curiosity among consumers towards fashion, bringing more possibilities for the development of the fashion industry. This season, the series releases of major brands have confirmed this theme trend.

Cashmere is delicate and soft, with excellent insulation performance, which can effectively keep the body warm, making it an ideal insulation material for winter. As an indispensable fashion item in the autumn and winter seasons, cardigans have a high usage rate when worn. This report interprets the trends in the silhouette of 24/25 autumn and winter women's and men's cashmere cardigans from eight directions: comfortable round neck cardigans, V-neck cardigans, tweed cardigans, elegant slim fit cardigans, two-piece cardigans, collared cardigans, casual V-neck cardigans, and stand-collar cardigans. For details, please refer to the following text.

Luxury cars and luxury goods both symbolize the ultimate symbol of social status and personal taste. They are usually made of high-quality materials, showcasing exquisite craftsmanship and exquisite craftsmanship in details. These products are often priced high, not only because of their material value, but also because of their uniqueness and brand history. These two not only meet the functional needs from one place to another, but also serve as a way to showcase personal economic strength and unique aesthetic taste.

This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

Yarn is the foundation of knitted items and an important component of showcasing the design and fashion sense of sweater items. This article will focus on introducing the trend and application of 24/25 autumn/winter sweater yarn. The research and development of individual sweaters in autumn and winter focuses on warmth retention and soft, skin friendly texture. This report provides a detailed interpretation and style recommendations for six types of yarn, including long wool yarn, raccoon wool, floral dot yarn, wool blend yarn, all wool, and fine spun all wool, providing material recommendations and inspiration for brand development.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Cotton down jackets have always been one of the most exposed key items in autumn and winter, and are highly valued in development. This report focuses on the six major silhouettes of lightweight vest, collared shirt, anorak, bomber jacket, puffa jacket, and parka down. In addition, we have also added a series of new styles independently developed by POP to enrich consumer choices. This report will provide comprehensive support for the development of cotton down silhouettes.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

In the autumn and winter of 24/25, with the rise of the new Chinese style, the pattern quilting of Eastern plant and flower elements has become a focus of attention this season. In addition, as a key item for autumn and winter, the cotton down jacket will be reinterpreted in the stitching process by combining embroidery, pleating, and taping. This article will showcase the characteristics of this season's down jacket quilting process from the perspectives of ultra dense quilting, embroidery quilting, pattern quilting, wrinkling quilting, direct filling, geometric blocking, and more.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Star Era". The colors under the theme of the Star Era are designed with keywords such as wasteland, futurism, coolness, and vibrant streets. Tequila green is paired with black and khaki, while cool metallic silver is paired with dancer black and lava red, creating a futuristic and technological atmosphere of wasteland exploration. The combination of coral purple, vibrant blue, and brown chestnut presents a refreshing street trend. The combination of rose pink and marlin blue in khaki tones conveys a rebellious attitude on the streets and showcases a personality of one's own.

Cashmere is delicate and soft, with excellent insulation properties, which can effectively block cold air and keep the body warm. As an indispensable fashion item in the autumn and winter seasons, pullovers have a high practical wearing rate. This report will interpret the trend of 24/25 autumn/winter women's cashmere pullover silhouettes from eight directions: V-neck pullover, slim fit base, minimalist crewneck, fashionable crewneck, collared pullover, turtleneck pullover, cropped pullover, and hooded pullover. Please refer to the following for details.

Wasteland style is themed around ruins, waste, and desolation, expressed as a futuristic aesthetic full of a sense of apocalypse. Unlike the Y2K culture, wasteland culture is an anti utopian concept, a dilapidated functional aesthetic derived from high-tech low living, and a combination of cyberpunk and apocalyptic science fiction. Destruction and reorganization are a way to convey the spirit of "wasteland"! The overall color tone is mainly black, white, gray, and earth tones, presenting a vintage, chaotic, and rough visual effect, which is highly sought after by young consumers of Generation Z.

Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

From the perspective of representative brands and similar style brands, there are several trends in the silhouette design of 24/25 autumn/winter women's overcoat, including wide sleeved cape style, cocoon-sleeved waist-cinched style, commuting wide shoulder style, round shoulder shirt style, relaxed drop shoulder style, and short cocoon Chinese style. These silhouette design trends have brought new visual effects to the new season of women's coat products, not only meeting the practical and fashionable needs of female consumers for coats, It also demonstrates the brand's pursuit of innovative design.

As consumption continues to escalate, personalized luxury outfits are showcased through diverse and exquisite three-dimensional decorations on fur jackets. This reorientation will blend complexity and minimalism. This report focuses on the trends in key details and craftsmanship directions, such as irregular buckle design, exquisite bead diamonds, spliced edges, seam decoration, velvet cutting, three-dimensional decoration, and new Chinese style embellishments. These design trends not only meet women's needs for delicacy and fashion sense, but also demonstrate their pursuit of detail craftsmanship and innovative spirit.

The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.