As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

Freedom and optimism lead people to consume and think in a rational way. In S/S 2022, it will be a key emotional trend to care about real inner appeal, establish a positive psychological model and focus on people's sensory experiences. New Scandi Style is artistic, bright and elevated. Lower saturation pairs with high brightness to show weak contrasts. Multi-occasional items meet people's styling needs, while practical designs help to elevate multi-scene experiences.

With the updating digital technique, the immersive technology is gradually digitalizing human's five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.

The travel restrictions make consumers reform their home into playgrounds to satisfy kids' vigorous and lively instincts, which also stimulates consumers' seamless clothing demand for kid's playing and relaxation. Applique, embroidery and velcro are used to provide adjustable patterns and increase the playfulness. Creating joyous keynote through bright colors is the theme core. Lovely dolls and bright colors are added into the patterns to provide children with relaxing and happy playful time.

This "hybrid age" connects people with mixed identities, different backgrounds, status and cultures. And cultural shock brings the crisis of hybrid identity and solitude to the young generation. They express a "natural vagrancy" attitude through "fair-skinned, young and slim" or "sweet, beautiful and quirky" style, and hope to meet their doppelgangers with shared values via big data. Imaginative and creative, they pay for their hobbies and ideas, and inversely influence the mainstream by their interpersonal cultures through content socialization.

In order to meet the delicate requirements of modern women for the new life, the clothing collocation of dress item is no longer presented in one-piece. The layered technique has been widely spread, and S/S 2022 dress items are also layered with other items to interpret the mismatch visual effect and the contrastive relationship between inside and outside. The various clothing collocations endow original gentle and elegant items with more emotional styles.

In the current situation of pursuing a healthy and environmental living style, searching for the source of food, entering a new area with food pattern design and establishing a healthy home from emotion to food, which can present people’s new interest to healthy food, have been the mainstream nowadays. This theme starts with natural fruits and vegetables as model samples, shows a childlike style through prints and embroideries. Combining with fresh natural and lively color tones to bring people a feeling of coming back to the nature.

Influenced by homehub trend, "Little Artisan" theme rises. It explores how our daily goods are made, promotes practicality and sustainability within the family, and makes kids aware that the creation process of a product is as important as the product itself. Plain natural tones reinforce the nostalgic feel, and optimistic yellow injects vitality and adds newness into the balanced retro theme.

Forest fires, floods, earthquakes and other natural disasters have greatly enhanced people's responsibility, respect and care for nature. This theme is inspired by the natural environment, uses plants and animals in nature as the main pattern, and deals with natural elements in a softer style, thus nodding to nature. Sand and yellow inject a sheen to the palette and highlight softness of nature. Deep grey and green depict a forest picture.

Pressure and anxiety in reality drive us to long for beautiful dreams, which leads to the birth of many virtual and dreamy objects. As for clothes, more and more sheer and light items keep rising. In S/S 2021, clothing collocation pays more attention to layered match between lightweight items, rather than complementary items such as cover-ups. Multiple clear layers make the styling vague and light.

People are preparing for the coming new year. In China, red clothes are best suited to the New Year. This report offers clothing collocation of the knitwear, dress, woollen overcoat and jackets, so as to create a joyful festival vibe.

Family beach outing inspires this marine theme. Fresh Blue Surf and Peach Bloom are main tones, depicting a pleasing beach outing picture. Forever Blue and True Navy show layered blues, creating a peaceful and natural vibe.

Theme Design & Development for A/W 21/22 Womenswear

In this era when everything is changing, more and more traditional modes are challenged, and many industries realize their disadvantages and try to find their own way. Therefore, we abandon the transient mode that flows with the crowd, and underline the individualized, practical and mixed boundless mode, so as to inspire creativity. Clothing, as the reflection of reality, shows trends including long over long, short outer and long inner, clear layering, short top and long bottom, mix and match. The series of reports about S/S 2022 key words will continue.

The Lunar New Year is one of the most important festivals in China. In this era full of changes and uncertainties, celebrating traditional festivals becomes even more important. Clothing is a carrier of traditions and cultures. More and more traditional Chinese elements are fused with clothes, and New Year's clothing gets increasingly popular. This season New Year's clothing employs muted and warmer tones to create unique Chinese style New Year's clothing.

The works of Spanish architect Antoni Gaudi perfectly combine Chinese porcelain with western aesthetics, quite captivating. This theme draws inspiration from Gaudi's architectures and Chinese style home decoration, extracts classic tones (Saxony Blue, Pearl Blush and Cloud Dancer), displays the Europeanized Chinese style and caters to Chinoiserie, a theme trend for A/W 21/22.

Colorful flowers, delicious desserts and sweet fruit aromas lead us to a leisure afternoon tea time. Sage and Brandied Melon are main colors, with True Navy and Vanilla Ice to form the elegant afternoon tea collection.

Gen Z consumers are surrounded by girl groups, street dance and rap, and they are deeply affected by variety shows, stars and fashion bloggers. Therefore, their looks cover leisure style and street fashion, combine sweet girly style with sexy style, and mix cool street style with romantic items. Changeable combinations show casual wearing experiences and extend their individuality. In S/S 2020, sets and military trousers are main items, while in S/S 2022, undershirts, skirts and polo shirts dominate.

Hip-hop culture rises, and sweatshirts symbolizes the rebellious subculture. Varied sweatshirts emerge and become the fashionable versatile clothing for the mass market. Sweatshirts are gender-neutral, chic and functional, well blending comfort and fashion.

Dwelling in the crowded city and surrounded by tall buildings, more and more people are longing for being closer to nature and seeking for a free and casual lifestyle. The cardigan can be paired with various items to deal with multiple occasions.

Modern women like casual styling and pay more attention to comfortable wearing and plain colors. Diversified items also bring more styling choices for women. Smooth fabrics interpret the casual and comfortable lifestyle. This report explains the clothing collocation of mature lady style from mixing and matching of dresses, slips, outerwear and casual pants.