In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

The colorway of Outdoor Adventure finds inspirations from camping and hiking. The thick earthy tones are mixed with saturated brights to create a harmonious yet eye-catching palette. The hues sourced from mountains, streams and rivers reflect the longing for wonderful outdoor times.

Hot Girls -- The Item Design Development of Women's Denim

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Urban Commuting -- The Design Development of Women's Suit

Active Urban City -- The Design Development of Men's Outerwear

Creative Preppy -- The Design Development of Kidswear

Retro Time -- The Design Development of Menswear

Modern Deconstruction -- The Design Development of Women's Overcoat

With the acceleration of technology development and the pace of life, more and more problems are occurring. Environmental protection must be a topic for everyone. The theme of Milk Magazine points out that nature is the carrier of all living beings and children should find their belongingness in the natural world. Founded in 2007, Norlha is the Tibetan Plateau’s first yak khullu atelier, and their products are handcrafted by former nomads. This design development draws colors and fabrics from the natural world to meet the environmental protection.

Multifaceted Player -- The Design Development of Menswear

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.

Animism -- The Design Development of Womenswear

Retro Time -- The Design Development of Womenswear

Metaverse -- The Design Development of Womenswear

Animism -- The Design Development of Menswear

Nature is the carrier of all living beings. The natural world gives birth to human, and in the end, we have to return to where our hearts belong. When the wild outdoor fields meet the modern city, a romantic adventure will be launched in this A/W. Nature-sourced colors are complemented by brights. Textured fabrics as wool, knit, leather, and rough denim are applied to show both comfort and the charm of primitive nature.

Warm Winter -- The Item Design Development of Women's Down Jacket

Ba-Shu Culture is a regional culture in Sichuan, China, which has a long history and distinct features. As one of the earliest urban civilizations in the world, the artistic formation of Sanxingdui(Three-star Piles) proves the diversity of Chinese culture. The customs brought by the communication, development, and evolution of Ba Shu will be a new media to fuse Chinese chic with traditional cultures. This report offers a design development of sportswear based on Chinese chic through the exploration of Sanxingdui culture and ethnic artisanship.

With the rise of economy and culture in Asia, Asian culture has gradually become an importance force in the world. As one of the most noteworthy country, China greatly promotes the cultural output. Driven by the cultural confidence, more and more Chinese designers have emerged to be the inheritors. Connecting western cultures with the east, a brand-new Chinese style is created to convey the cultural value. With the fusion of classic oriental aesthetics and contemporary fashion, modernized silhouettes are selected to interpret the classical touch. Traditional dressing is improved to be daywear, which builds a graceful yet powerful image for the new oriental women.