Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Fashion week
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Avantgarde Brand Rune Arts Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Russian Style Middle Aged and Older Pattern analysis
On the Road -- The Menswear Runway Analysis of DIOR MEN
Inspired by Jack Kerouac's novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century's America, and fused classic Dior's heritage with futuristic crafts for updating.
The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim
Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.
Style -- The Comprehensive Runway Analysis of Women's Knitwear
Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.
High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE
Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Color Analysis of Menswear Runway -- Blue
Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.
Outdoor Explorer--The Analysis of Paul Smith Menswear Catwalk
The Paul Smith S/S 2022 menswear collection takes outdoor adventure as the theme, celebrating the spirit of exploration, exploring the charm of nature, and reinterpreting the unique British classics. This collection explores the connection between clothing and nature, highlighting the fresh spring feeling. The color is inspired by the atmospheric changes that occur between dawn and dusk, showing the changes in the sky from sunrise to midnight; The design draws inspiration from retro tents, presenting brightly colored stripes on clothing; in addition, the prints of natural elements also signal the arrival of spring.
Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering
The Japanese outdoor brand White Mountaineering, founded by Yosuke Aizawa, launched its S/S 2022 collection -- Ain't No Mountain High Enough. The blurred boundary between urban clothing and outdoor wear tries to figure out the perfect balance of comfort and functionality. The shirt, jacket, utility vest and trousers of this S/S collection all apply the classic colors of autumn. Bomber jacket and more formal tailoring occupy a large proportion of this collection, which not only satisfies the needs of city life and also allows the wearers to explore more unpredictable outdoor places.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
The Color Analysis of Menswear Runway (Yellow Series)
Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.
Amen Break -- The Menswear Runway Analysis of Louis Vuitton
The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks
According to the data analysis of A/W 21/22 women's knitwear catwalks, pullover(57%) still occupies the biggest proportion, followed by cardigan(23%). Dress(9%) and suit(7%) have both improved at lot. Lady style is the main dress style to show elegant feminine temperament. Suit pays more attention on comfort. Indoor leisurely suit is suitable for multi-occasional dressing. And the rising sports trend leads to the popularity of sports suit.
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
Portrait of the Younger Generation -- The Catwalk Analysis of Celine Womenswear
On October 26th, Hedi Slimane unveils Celine S/S 2021 women's ready-to-wear collection in Monaco. This time the red track at Stade Louis II becomes the catwalk for models. With a theme of "Portrait of the Younger Generation", this series delivers a new taste and emotion, not necessarily from this era but associated with the unease brought by this pandemic. Compared with its aggressive S/S 2021 menswear, the womenswear is gentle, or even relaxing. Slimane discards the French preppy aesthetics he has adopted since he took office in 2018, and employs casual and hormone preppy looks like the American Beauty.
Awakening, Healing, Muted, Natural -- Analysis of Women's Fur and Leather Clothing on Catwalks
S/S 2021 displays a future imbued with healing tones. Muted tones, joyful brights and classic dark hues will also appeal to consumers, such as light neutrals and French navy blue. These core colors display comfort and durability. Camel is strongly trans-seasonal on leather trench coats. Green and earth tones reveal people's demand for a balanced lifestyle. On the other hand, blue and brights underpin a jubilant vibe. Muskmelon, Flame and Porcelain Blue meet consumers' need for mood-boosting products.
Urban Outdoor Trip -- The S/S Catwalk Analysis of Men’s and Women’s Sportswear
Comfort, utility, functionality and fashion mix with each other, bringing new sportswear. As lifestyle gets more flowing, multi-scene clothes adapt to this trend and switch between urban and outdoor occasions. Designers should consider how to mix fashion with functionality. This report focuses on S/S 2021 catwalks and extracts key silhouettes and designs.
Simple and Comfy -- The Comprehensive Analysis of Men's Leather Clothing on Catwalks
Affected by this COVID-19 pandemic, fashion weeks are presented in a new way. With "less but better" consumption idea and higher demand for durable products, this season men's leather and fur clothing uses low-key and classic silhouettes to balance between the past and the present. Emotional designs create all-year items. Renewed designs, emphasized silhouettes, comfort and practicality offer consumers a relaxing and casual style.
Sustainable and Recyclable -- Comprehensive Analysis of Men's Denim in Online Fashion Weeks
This global pandemic promotes people's attention to sustainability. Necessity is their top consideration. Denim should focus on eliminating the influence on climate, minimizing waste and maximizing the value or service life of products. Recycled fibers, low-pollution dye process and washing crafts strengthen the sustainability of core collections. Denim is reused and fused into designs. Deadstock and recycled fabrics are updated and re-created to explore the sales value of conventional practical workwear and retro styles. Imperfect fabrics lead consumers to appreciate and cherish sustainable clothes.
Memories -- The Catwalk Analysis of Burberry Womenswear
Since Riccardo Tisci took charge of Burberry's creative director in 2018, versatility and inclusiveness have made up Burberry's current form. After Kingdom, Tempest and Evolution, Riccardo Tisci takes Memories as the theme of A/W 20/21 Burberry. Images with mirroring and perceptive connotations are secretly displayed before the show. Skin, petal, dew... The shadow created by mirror symmetry sets the keynote of this season. The "Memories" world built by Burberry is like the alternations of virtual and real spaces with overlapping dimensions in the movie, Inception. On the catwalk, twin pianists Katia and Marielle Labeque cooperate with electronic producer Arcaper to put on a bizarre duet. For Riccardo Tisci, this series is a self-recall and reflection on memory, consciousness, perception, psychology and life.
Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks
On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.
Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week
If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.
Delicacy and Utility- The Comprehensive Catwalk Analysis of Women's Leather
In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women's leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.