Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Fashion week
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
Western World -- The Menswear Runway Analysis of Casablanca
With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
Light Summer -- The Menswear Runway Analysis of Hermès
Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.
Nautical College -- The Runway Analysis of KENZO
For the KENZO Spring/Summer 2023 collection, artistic director Nigo dips into the archives with silhouettes and motifs that allude to the designer’s discovery of the brand and the fashion landscape he was exposed to as a teen. Most of all, the collection showcases an array of de- and re-constructed pieces of the iconography of Kenzo Takada, and finds inspiration from the DC Brand Boom of 1980s Japan where colorful and cartoon-ish animal motifs meshed with the fashion culture of Paris—the spirit of SS23.
Born in Oasi Zegna -- The Menswear Runway Analysis of ZEGNA
The ZEGNA Summer 2023 Fashion Show was presented live from Oasi Zegna, the home of the brand values and 100 sq.km nature park. Always looking ahead while keeping track of roots, it is here that Artistic Director Alessandro Sartori introduces new shapes and textures as he builds an evolving language in style. Rooted in sartorial ethic, his elevated wardrobe is attuned to the here and now. “My work stems from one single question: what’s next for tailoring and for the needs and the fast-paced lives of today?"
Movement & Expression -- The Runway Analysis of Rains
Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.
A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani
Emporio Armani took to the Milan Fashion Week stage to unveil its refined Spring/Summer 2023 collection, officially dubbed “A Basketful of Summer." "Summer is defined by lightness, in attitude and spirit lightness as immediacy and the sheer joy of living and dressing for the season: choosing clothes and accessories to throw on without too much thought,” the official collection notes read. “This collection by Emporio, the brand that Giorgio Armani has always seen as a container of possibilities, resembles a wicker basket, full of surprises that will bring the holiday spirit to the city and give any holiday the appropriate fresh and composed feel.”
Dynamic Puffa -- The Runway Analysis of Spyder
The American professional skiwear brand Spyder was founded in 1978. This report focuses on the A/W 22/23 runway show. Taking the signature brand logo as the backdrop, this RTW collection presented cashmere jackets, color block jackets, camouflage, quilting and metallic-touch materials. Bright puffa scarves showed a bold visual experience.
Detail & Craft -- The Comprehensive Runway Analysis of Women's Knitwear
Women’s knitwear on A/W 22/23 runway shows focuses on rhinestone, bead, and patchwork to develop more sophisticated pieces. Notably, the patchwork in autumn and winter is crisp and solid. Ruffles, metallic accessories, fringes, hand stitches, and cutouts are the main details.
Leather & Fur -- The Comprehensive Runway Analysis of Womenswear
According to the data analysis of A/W 22/23 ‘Big Four’ fashion weeks, mink reveals a decrease, while faux fur, shearling and cashmere are trending upward. For items, leather jackets and trenches dominate the market. We can see from the new collections that designers pay more attention to practicality and comfort. Multi-occasion silhouettes and extremely comfy designs have been the key factors.
Infinite Energy -- The Comprehensive Runway Analysis of Menswear(Key Style)
Infinite Energy taps into functional sportswear and outdoor workwear to analyse the latest trend. The theme is divided into four styles: High-street Techwear, Industrial Wasteland, Vibrant Performance, and Practical Outdoor.
Natural Traveller -- The Menswear Runway Analysis of Dsquared2
Stepping into the Dsquared2 venue felt like déjà vu of going through the airport: Guests duly queued to display their vaccine certificates along with their tickets before moving into a larger area where piled suitcases replaced seats here and there. Meeting Dean and Dan Caten backstage, one indeed could have the feeling they just returned from a relaxing trip: revitalized, energized and ready to tackle the new year with fresh ideas and resolutions.
Travel through the Time Tunnel -- The Runway Analysis of COACH
A/W 22/23 collection of COACH showed us love and romance. Designer mixed and matched the bestsellers in the brand history, which continued the classics as discovering a new fashion trend. With the free interpretation of models, this happy living condition was exactly people were looking for in the pandemic era. Classic, love, memories, and home were at the center of the show.
Back to the West Coast -- The Menswear Runway Analysis of Amiri
Amiri released his fall collection for the first time in Los Angeles – his hometown. Inspired by a special journey, Mike Amiri focused on the creative spirit from the art community in L.A. and cooperated with the contemporary artist Wes Lang to explore the expression of California. This collection perfectly fused American artisanship with culture and art creation. With the languages from the two creators, an unconventional story was told.
Leather & Fur -- The Comprehensive Runway Analysis of Menswear
At the ‘Big Four’ Fashion Weeks in the post-epidemic era, big names released their latest men’s collections from a brand-new perspective. Men’s leather and fur applied understated classic silhouettes and practical details to provide casualwear for consumers.
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
On the Road -- The Menswear Runway Analysis of DIOR MEN
Inspired by Jack Kerouac's novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century's America, and fused classic Dior's heritage with futuristic crafts for updating.
The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim
Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.
Style -- The Comprehensive Runway Analysis of Women's Knitwear
Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.
High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE
Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.