Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Oriental Rhythm focuses on the design force of the new generation in China. Elegant tones with a new Chinese mindset are presented by unexpected techniques. Reproducing the diverse things in life and the imaginations of dreamers through musics, people desire for self-expression and interpreting the feeling to all the things. The diversified subcultures in China not only represent the fusion of cultures, but also strong creativity.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. We divide this theme into four colorways: Girls' Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls' Universe is inspired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photograph collection 'Oriental Beauty' by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.

S/S 2022 Theme Forecast

Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.

With the increase of turbulence and unrest in real life, the concept of "wandering in the wild" shows its strong appeal along with the rise of escapism and outdoor trend. Busy urbanites long for a poetic journey, encounter the wide wonderland, and stretch their free and unruly soul. Vagrancy is a dialogue between the spirit of self and the outside world, and allows us to feel the free new self in the essence. We listen to the call of the wild, combine casual cosy tone with light folk elements, and interprets the brand-new outdoor attitude of outdoor fashion. In A/W 21/22, we respect the laws of life and nature, experience the vastness and wildness of nature, and step on the wandering to the end of the horizon.

Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as energetic Orange Tiger, driving us to explore the future and the unknown.

Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.

A/W 21/22 Theme Forecast

We escape from the pressure of city, embark on a journey to the distance, and find a blend of youth and nature. We roam freely under the sky and enjoy the warm sunshine. The soft halo carries a languid feel, shining out everywhere. Let's breathe and experience the beauty of sunshine. Dandelion is like the color of sunshine, gentle and beautiful.

Embrace nature, enjoy relaxed weekends and feel the nature. The outdoor world becomes a desirable spiritual place. Lush and serene forests extend green to the sky. Primitive plants show the vastness of nature. Dragonfly brings us reverie when walking in the woods. Inspired by the culture of Yama, this theme shows Dragonfly can well combine outdoors with fashion through various designs, and interprets a casual outdoor style with a brand-new life attitude.

The 5G technology revolution has brought subversive changes to the future life. The closer relationship between people, as well as people and objects forces people to rethink intersubjectivity. Artificial intelligence and enhanced intelligence are now on the road of collaborative integrated development, and a new era of human-computer interaction has arrived. The scientific concept of simplicity and efficiency advocated by the 5G era is similar to Bauhaus, a product of the last century's industrial age. In A/W 21/22, bright synthetic color is in response to the era of 5G technology. RGB color is generated by digital source code, and virtual code language reproduces the ombre color in high-purity that does not exist in nature. Color overlays on the program language, with electronic methods to enhance the color saturation and brightness, so that the synthetic color in A/W 21/22 will be more technical.

These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.

People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.

S/S 2021 Theme Forecast