Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.

POP Fashion released the Spring/Summer 2023 color trend ‘Metaverse’ in January 2022. The palette of Metaverse is grouped by futuristic and scientific colors to underline the distorted digital visual effect, which brings newness and also practicality. Neutral gray and black explore the practical application of trendy colors. Saturated electronic colors are decorated for a futuristic approach. The color scheme fusing blues and greens is extremely dreamy and distorted, while the lustrous, metallic touch of purple combines digital virtuality with the real world and endows avant-garde street fashion with powerful expressions.

Metaverse, the ultimate ideology of internet, bridges the spirits and continues human's dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel's curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.

Multifaceted Player is a Spring/Summer 2023 theme trend released by POP Fashion in November 2021. The palette of Multifaceted Player shows eye-catching color blocking and low-brightness colors with fluorescents. Saturated red is joined by pale coffee for a classic and dynamic useful color scheme; deep blue, pale coffee, and vital green complete the popular color matching; gray-infused purple is complemented by fluorescent green to reveal a rhythmic and novelty palette.

The nostalgic mood of Emperador may let us smell the long-lasting fragrance of coffee, and deliver a noble and elegant temperament. Leather, fur, warm knit and fuzzy wool are the main fabrics. Distressing techniques interpret the mood of Emperador.

Metaverse ecology has entered into the fields of healthcare. In the post-pandemic era, people place great importance on their own health and a good state of mind, which also makes medical care one of the most concerned tracks in the global capital and technology market. Meta wellness is a more realistic and urgent approach than entertainment. Health is the eternal theme of human beings and the premise of human development. The transformation of lifestyle is the foundation of physical and mental health, and the transformation of medical treatment is an important technical guarantee for maintaining health. Diverse well-being lifestyles and metaverse healthcare lead people to an era of Meta Wellness.

Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.

Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.

The bold hue of Citrus releases the passion of young old-soul. The application allover the body uplifts the mood in cold winter; however, the use on color blocking and patterns as a auxiliary color interprets the brightness in our memory.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia.

Zinnia is greatly vibrant, fresh and uplifting orange hue that perfectly satisfies people’s eager for peacefulness and positive energy. The optimistic colors will be more appealing when we are facing with bad moods and the uncertain future.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

With the outstanding performance of unisex fashion on runway shows, more and more young consumers have entered into the relative markets. As the best choice to break the boundaries between menswear and womenswear, sweatshirt is developed to be more inclusive by colorways. POP Fashion refines the most representative unisex fashion brands and trendy elements to figure out three important color groups and nine noteworthy hues.