Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Y2K -- S/S 2021 Theme Trend
Y2K is the aesthetic culture at the turn of the century in 2000. The vision and worry of the new century and the panic caused by Y2K bug bring about mixed styling. 2021 rejuvenates fashion, which stimulates the return of millennial street aesthetics. With economic downturn and confusion about future, and with 90s rave and homogeneous wave, the Millennials and Gen Z turn to nostalgia and simulation technology for authenticity. They fancy about carpe diem. People set up Y2K Aesthetic groups on social platforms like Instagram to share design, music and films, creating a psychedelic millennial vibe for S/S 2021 with Utopian technology. Y2K aesthetic of optimistic future and electronic technology is spiritual sustenance for modern people.
Reversed Future -- The S/S 2021 Theme Trend for Kidswear
What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
Reversed Future -- S/S 2021 Theme Trend
The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.
Immersive Weekend-S/S 2021 Theme Trend
People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.
Grape Juice- Evolution of Menswear Colors
With the rapid development of current technology, the boundary between reality and virtuality is increasingly blurred. Decadent aesthetics is created by the mixing of elements such as street, function and the virtual world, and it brings an opportunity for the technical street fashion in future city. Mysterious dark grey purple is gradually replaced by appealing grape juice which becomes the representative color of futuristic rebellious colors in A/W 20/21. And the following is dynamic and energetic bold colors beyond reality, finally showing the unique street fashion aesthetics.
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Nitrogen Purple- Theme Color Trend for Womenswear
In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Lime Punch -- The Color Trend for Kidswear
Neons are applied widely. For A/W 20/21, lime punch stands out. Compared with neon green, lime punch is softer and more neutral, suitable for boys and girls. Lime punch is mentioned in A/W 2020 Extraterrestrial Landscape Reports on the theme trend for kidswewar.
Glamorous Orange -- Solid Color Trend for Women's Sweatshirts
Modern women hope to re-define fashion identities in a self way. Glamorous orange is fit for a dramatic statement. Street sweatshirts are coveted by fashionistas.
H＋ -- A/W 20/21 Theme Trend
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Recreated Classic Art -- A/W 20/21 Theme Trend
In this chaotic era, the past has a great artistic appeal. Martial Raysse combines classical art with modern pop art, which means people are trying to interpret classic art in a contemporary way to make it more suitable for the future. Refined styling, retro patterns and timeless elements play more important roles in the fashion industry, laying a strong foundation for innovative design. Now, classics are to be awakened. We respect classics but not replicate them, we recreate classics with modern art forms.
Spectrum Purple -- A/W 20/21 Color Evolvement Trend for Womenswear
Bold and directional spectrum purple is developed based on tulip purple with a little bit of blue. With the emerging of social awareness and young consumers, spectrum purple will be dominant and indispensable.
Tender Shoots -- S/S 2020 Color Trend for Menswear
Compared with sharp green, tender shoots is more impressive and suitable for summer.
Awakening • Ready Player One -- 19/20 A/W Color Trend Confirmation for Womenswear
The A/W 19/20 Color Trend – Awakening • Ready Player One launched in June 2018 is a deep analysis of the new forces. As people are entering the next decade, a time that is more inclusive, the youth live actively in the moment rather than worrying about what will happen in the future. E-sports, electronic music and network community in our daily life provide inspiration and emphasize self-fulfillment, creativity and fun. We enjoy life as Ready Player One. This report is a trend analysis for the A/W 19/20 street chic style.
Generation Y -- 2019 S/S Color Trend Confirmation for Menswear
Generation Y, also known as the Millennials, is tired of following the same style. Fashion-forward Generation Y is eager to define themselves with offbeat and eye-catching clothing. Bold bright colors and playful crafts highlight their courageous and challenging characters.