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Secret Valley -- S/S 2025 Color Trend Forecast
Nature and spirituality are the focus of the 2025 Spring-Summer outdoor theme, emphasizing a return to nature and integration with the external world. When the Earth is parched, dry, and covered in dust, it invites us to meditate, be silent, and spend time observing, imitating nature. Our approach to exploring the outdoors is no longer about conquering, but about blending with tranquility. We explore mountains and wilderness, experiencing the charm of nature in rainforests and rivers. Outdoors, we regain our sensibility. Looking up at towering mountains, standing between heaven and earth, taking a deep breath of fresh oxygen, we feel our own insignificance and the brevity of life. Climbing mountains, walking in nature, with each step we take, freely experiencing the mysterious charm of mountains and forests, we embrace freedom, courage, and passion. Unrestrained by the world, not bound by form, like a dynamic valley, we organically give ourselves back to ourselves.
Borderland Fusion -- S/S 2025 Outdoor Sport Color Trend
Under the theme of Borderland Fusion, it is divided into four stories: Mountaineering, Runfinity, Urban Dynamics, and Wilderness Pastoral. It encourages people to rebuild their connection with nature and create a harmonious coexistence experience with nature by integrating natural and fashion elements. The color trend of spring and summer in the new season emphasizes a pure experience of nature, with natural green, warm colors, and earth colors representing the purity and tranquility of nature, bringing people a sense of connection with nature. These colors can create a peaceful and balanced visual effect, and have gender tolerance, suitable for consumers of different genders, ages, and styles. At the same time, a small amount of bright colors and soft pastel tones can add vitality and modernity, making the overall color more diverse and diverse.
Dragon Fire -- The Color Trend for Boyswear
Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.
Coral Blush -- The Color Trend for Girlswear
Key color for autumn/winter 24/25 - Coral Blush, appearing frequently in popular brands such as Baby Dior, Bonpoint, and still a focal point color carried over from autumn/winter 23. It is a meticulously blended mixture of pink and orange. This warm and caring color possesses humanistic qualities that not only bring endless warmth and romantic feelings to people, but also evokes a yearning for a relaxed and comfortable life. Whether in terms of matching, fashion sense, or comfort, this coral pink color has excellent expressive ability and will become one of the star colors in the design of autumn/winter 24/25 girlswear.
Doe -- The Color Trend for Womenswear
Doe is a dark brown color that is created by mixing orange and brown. It has a high saturation, giving it a rich and textured appearance. Visually, it evokes a sense of stability, warmth, and maturity. It is a subdued neutral tone that doesn't strive to stand out or be overly flashy, while also avoiding being too bright or dull and overwhelming.
The New Look -- The A/W 24/25 Color Trend Forecast
The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.
Childhood as Before -- The A/W 24/25 Color Trend Forecast
Amidst the heavy social pressure, unstable circumstances and economic burden, people crave a return to a simpler and more innocent way of life, seeking joy and happiness. Sustainability is not only an environmental issue, but also a design proposition that emphasizes the importance of commercial creations that are cost effective. With the departure of a generation’s style icons, there has been a resurgence in classic designs, bringing punk, mash-up, and handicrafts back into fashion. Nostalgia combined with sustainability has become the new trend in design.
The Age of Resilience -- The A/W 24/25 Activewear Color Trend
The Age of Resilience is divided into four stories: Exciting Campus, Free Style, Crossover Folk, and Exquisite Slow Life. The overall color palette is relatively soft, suitable for versatile, everyday, and cross-seasonal development. Gender inclusivity remains a key factor in the color scheme, with red and yellow becoming the main colors of the season. These colors have long-term appeal and are visually impactful, making them suitable for a variety of product categories. Greyish pastels return as practical, wearable colors, creating a minimalist and sophisticated unisex style. Pink tones evolve into a gender-inclusive color with a boldness and energy.
The Age of Resilience -- The A/W 24/25 Activewear Trend
Most people have returned to their pre-pandemic lives, facing the changes of the times. While embracing diversity and innovation, they are also moving forward at a fast pace. Those who are against the tide are gradually putting their personal needs first, slowing down their lives, and focusing on products that can improve their mood or provide comfort. Younger consumers place more emphasis on self-expression, individuality, brand, and quality. In addition to self-care, there is also a growing trend of anti-traditional and anti-restrictive forces. The light punk movement, which has a rebellious spirit, is also coming back into view.
Borderless Travelling -- A/W 24/25 Activewear Color Trend
Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.
Cozy Summer -- The Color Trend for Women's Pants
Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.
Borderless Travelling -- A/W 24/25 Activewear Trend
From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.
Resortir -- The S/S 2024 Thematic Trend
The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.
Next Gen -- S/S 2024 Thematic Color Trend for Activewear
The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.
Next Gen -- The Thematic Trend for S/S 2024 Activewear
The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.
Natural Symbiosis -- The S/S 2024 Color Trend for Sportswear & Outdoorwear
The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.
Natural Symbiosis -- The Thematic Trend for Outdoor Sports
Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.
Irregular Vacation -- The S/S 2024 Sportswear Trend
Entering 2024, this season, people pay more attention to physical and mental health, eager to escape from the place where they live for a long time, to restore the life of freedom to go out, and fully enjoy the physical and mental pleasure brought by travel. This trend also reflects the vitality and yearning for the future life. Joyful design tops the global trend once again. We can see from the latest runway shows that joyful designs are combined with vacay moods to diversify the fashion aesthetic. People are celebrating the mix-and-match that is suitable for multiple occasions.
Ocean Wave -- The Color Trend for Menswear
The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.
Visions -- The Color Trend Confirmation of Menswear Theme
Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.
City Track -- A/W 23/24 Thematic Color for Sportswear
In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.
Multifaceted Player -- The Color Trend for Womenswear Theme
The S/S 2023 color scheme of Multifaceted Player is constituted by eye-catching and saturated brights. Inspired by Baku Takahashi’s glass artworks and Kathryn MacNaughton’s abstract paintings, fresh and impactive colors convey the positive and borderless spirits of Multifaceted Player. Classic, active reds and oranges are joined by pink for more vitality; saturated green is also added to renew the palette. This theme is divided into four palettes: Retro Dynamic(Red), Urban Outdoor(Brown), Industrial Future(White & Green), and Working Leisure(Pink).
Somewhere -- The Color Trend Forecast for Menswear
The theme Somewhere gets inspiration from wonderful scenes. People have been limited from vacation, party, and outdoor dining for a long time under the epidemic. To satisfy the desire and expectation, these wonderful scenes are delivered to people in a concrete way, making dreams come true. Embracing nature and touching the newborn freely, everywhere you go is a trip.