The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.

The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.

Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.

Entering 2024, this season, people pay more attention to physical and mental health, eager to escape from the place where they live for a long time, to restore the life of freedom to go out, and fully enjoy the physical and mental pleasure brought by travel. This trend also reflects the vitality and yearning for the future life. Joyful design tops the global trend once again. We can see from the latest runway shows that joyful designs are combined with vacay moods to diversify the fashion aesthetic. People are celebrating the mix-and-match that is suitable for multiple occasions.

Where will the future lead us to? Another Planet? Or, even a new space-time?

The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.

The S/S 2023 color scheme of Multifaceted Player is constituted by eye-catching and saturated brights. Inspired by Baku Takahashi’s glass artworks and Kathryn MacNaughton’s abstract paintings, fresh and impactive colors convey the positive and borderless spirits of Multifaceted Player. Classic, active reds and oranges are joined by pink for more vitality; saturated green is also added to renew the palette. This theme is divided into four palettes: Retro Dynamic(Red), Urban Outdoor(Brown), Industrial Future(White & Green), and Working Leisure(Pink).

The theme Somewhere gets inspiration from wonderful scenes. People have been limited from vacation, party, and outdoor dining for a long time under the epidemic. To satisfy the desire and expectation, these wonderful scenes are delivered to people in a concrete way, making dreams come true. Embracing nature and touching the newborn freely, everywhere you go is a trip.

The core S/S 2023 color, Daiquiri Green(PANTONE 12-0435 TPG) is refreshing and clean. This cocktail-like bright warm tone continues the wonderful yet fleeting moment in summer.

Purple Rose(PANTONE 15-3716TPG), the core color for girls in A/W 21/23, is filled with a gentle and mysterious scent. This fantastic color can heal both body and soul. Its low saturation is suitable for all the skin colors, and the combination with lightweight materials accentuates the romance of Purple Rose.

Revived economy and security bring rhythmic and positive natural colors back. Balanced dynamic, peaceful color atmosphere and high saturation express the pure hopeful light in our real life. A sensitive emotion is also exuded in this modern artistic vibe. The colors of A/W 22/23 Winter Dawn focus on the natural tonality. The higher saturation motivates the spirit and conveys the pursuit of wonderful life.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.

Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.

H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.

Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.