With the outstanding performance of unisex fashion on runway shows, more and more young consumers have entered into the relative markets. As the best choice to break the boundaries between menswear and womenswear, sweatshirt is developed to be more inclusive by colorways. POP Fashion refines the most representative unisex fashion brands and trendy elements to figure out three important color groups and nine noteworthy hues.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

Where will the future lead us to? Another Planet? Or, even a new space-time?

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.

POP Fashion released the A/W 22/23 theme Chanting Knight in March 2021, and we can see from the collections of fashion labels launched this season that the accuracy of trend report is reliable.

Influenced by diversified cultural impacts and fusions, the young generation now has a clear recognition about themselves and their relationship with the world. We can see their independent ideas and evolved aesthetics. Restless minds are settled down by the updating living conditions. Spiritual sublimation enriches one’s thinking and promotes the awareness toward cultural heritage.

Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emerging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sport spirits of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during chanting. The pursuit of romance and love tells timeless and spaceless mythology in the artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics balances the pioneering Neo Romanticism of contemporary teenager culture.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.

Cypress Green is a color comes from the tranquil forest in winter, which is soothing, pure and highly inclusive. The application on worsted wool and knit develops overcoats, knitwear and pants to inject warmth into the winter.

We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.

Switching Fantasy carries a design concept that meets the diversified transformations in different occasions. Cool-tone Purple Rose, mysterious Ashes of Roses and chic Luminary Green lead three palettes separately. Cultural transmission, era trend, and individualized designs and details are the medias to interpret the thematic spirit of Switching Fantasy.

Urban people have been used to the restless epidemic situation. Driven by the depressive atmosphere, dopamine brights are rising. More and more consumers are paying attention to uplifting designs which can inject positiveness into daily lives. For sure, happiness is an essential element for humans, enterprises, and even the Earth.

The restless situations of epidemic stimulate complicated emotions. Sunny tones and joyful brights inject positive moods and harmony into the winter. Taking urban outdoor as the background, Heart to the Wildness interprets teenagers’ diversified lifestyles and new living concepts. They are walking in the cities and shuttling between wild fields to break the boundaries.

The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.

Pink Carnation sends out the fragrance of blooming flowers. This warm and romantic color develops going-out wear for toddlers in spring and summer.

Awakened senses are the driving power to nourish the Sensory Hunger. The vision of network should be updated. Online art museum and screened news will take the place of the widespread Big Data information. Abstract vision and surreal Op Art cause psychological thinking and spatial extension. Fluorescent texture and the application of depth-of-field geometric patterns copy and transfer the sensory experiences. Micro touch is explored to bring consideration and meditation. Awakened senses underline the value of interaction and look for the meaning of tradition, memory and free identity. Ultimate joy and culture are recreated, and then integrated into the same time and space to approach the astonishing impact.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity integrate the ultimate sense of joy and cultural reconstruction into the same time and space, guiding people to explore the meaning of tradition, memory and free identity.