More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.

Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.

We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.

As the free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.

What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."

For modern young people, the exquisite afternoon tea, relaxing parties or short trips are their favorite ways to relax and socialize at the weekend. In order to create a vibrant atmosphere, bright colors and contrasting colors become the main tones of this season. As purple keeps on prevailing, it is still the key color for S/S, but will be brighter and more pleasing. Purple, fresh romantic golden lime, pure jacaranda and shell pink become featured colors.

The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.

Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.

Colors of S/S 2021 come from two parts: upgraded natural colors and synthetic colors. They can mix with each other freely. And at the same time, this classification displays the dual characteristics of this world. The longer people stay in the network world, the more strongly they long for nature. We hope to get free from restrictions of science and technology, and face new challenges positively.

Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".

With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.

S/S 2021 Theme Forecast

The girlish color with strong individuality adds novelty to cool and sweet girls. Veiled rose highlights powder granular texture of light color tones. Deep saturated colors are girlish, natural and amiable. Artificial synthetic colors are used more practically in daily leisure series, and they are the combination of elegant lady style and dazzling colors. The color trend for S/S 2021 needs to be both cool and sweet to provide new direction for young lady style.

Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".

In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.

MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

As the world is getting more and more digitized, synthetic colors will be more and more popular. And at the same time, we witness the growth of natural colors, that people want to escape from science and technology with the growing awareness of environmental protection. Colors of simple knitwear are inspired by the nature and explore natural dyestuff. The concept of summer colors and winter colors in knitwear industry weakens gradually to make items versatile and to prolong the usable life of items. So emphasizing natural cross-season colors becomes increasingly important.

Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.