Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Lost Horizon -- A/W 21/22 Theme Trend for Kidswear
Climate change, economic turbulence and ecological damage drive the rise of survivor theme. Healing nature and a tranquil life inspire designs and relieve anxiety. Outdoor functional clothing will penetrate into the leisure market. Centuried handicrafts and adventure spirit make contrasts, create a natural vibe and allow people to be close to nature.
Long Confession -- A/W 21/22 Theme Trend for Kidswear
The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.
Respectful -- The Color Trend for Womenswear
The sudden pandemic, economic depression and environmental deterioration all drive humans to respect and revere nature. People will care more about health and sustainability, and we will witness the design industry prioritizes practicality. Therefore, womenswear will focus on niche designs in A/W 21/22, thus making unique designs gain more popularity. "Influencing more with less" concept will control the market direction more precisely, so 3D cutting and deconstructed silhouette will be more widely applied.
Purple Tones -- The Color Trend for Kidswear
Purple is a color with high purity yet low brightness. It conveys lonely, noble, luxury, elegant and mystical emotions. In S/S 2019 fashion weeks, purple holds 2.49%. In S/S 2020 fashion weeks, purple takes up 2.49%. Lavender Fog occupies the highest proportion of 46.79%, followed by Fig (13.27%) and Pastel Lavender (9.18%%).
Bluebird -- The Thematic Color Trend for Menswear
Recall the memory of journey and feel a moment of tranquility. Bluebird depicts the perfect memory of holidays and interprets the free will of Bobos.
Samoan Sun -- The Color Trend for Women's Knitwear
Samoan Sun is one of key colors mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear. The seasonality of colors is blurred, and Samoan Sun becomes an important color for transition. It displays the passionate, positive and optimistic Samoa. Samoa is a tropical island country in the southern Pacific Ocean. With many folk myths and legends, it originally believed in witchcraft and worshiped leaders. The unique pattern and color of its totem inspire women's knitwear. Colonial rule changed its national belief, and this special backdrop adds tensile vitality into the bright yellow. On 29 December 2011, Samoa adjusted its time zone from UTC/GMT-12:00 to UTC/GMT+12:00 (from West Zone 12 to East Zone 12), from being the last country to see the sun to the first to see the sun. Samoan Sun represents a new beginning, making folk colors more elegant and exquisite. Fine stitches and simple details are key to its application.
Warm Exuberance -- The Color Trend for Men's Knitwear
Exuberance is a key color from the report, Remodeling -- The Color Trend for Men's Knitwear. The report emphasizes the new relationship between sustainable development and natural ecology and searches for a solution to re-creating cognition. Exuberance is a warm, passionate and lavish orange, leading people to develop an optimistic attitude in this unstable environment. Orange in high saturation is mainly applied to fashion leisure knitwear, with vigorous colors to bring warm power.
Celandine -- The Thematic Color Trend for Womenswear
Brilliant, hopeful and energetic, Celandine symbolizes Golden Age in a dazzling tone. After the evolution in previous seasons, yellow moves into a soft and bright direction in S/S 2021, and calls for the return of the charm of sweet girls.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
Rock Khaki -- The Thematic Color Trend for Womenswear
Inspired by white rocks, Rock Khaki delivers a natural accent. This cold tone is an important neutral, cooling down the ardent holiday colors.
Remodeling -- The Color Trend for Men's Knitwear
In this world full of violence, economic turmoil and unstable marginal politics, old political alliances are crumbling; small countries are rising; marginalized voices constantly challenge the evil legacy of colonialism; and the original structure is shaken. The chronic fear of global warming has made ecological anxiety a widely recognized mental illness. Negative political and environmental issues make people re-examine the world and hope to find ways to solve or coexist with fears, and reshape new cognition. Under this backdrop, sustainability and demand for reconnecting with nature affect consumers. Knitwear takes cues from that. Nature, humanities and social science make knitwear more creative.
Bombay Brown -- The Color Trend for Women's Knitwear
Due to the impact of ecological damage and global climate change, simplicity becomes the key. Pure and natural simple fashion is advocated. Bombay Brown, one key color mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear, displays the original colors of nature. Mumbai is one of the tropical monsoon climate areas affected by the monsoon, where dry season and rainy season are distinct. Bombay brown is a natural of color from the bursting magma. Primitive wild beauty is casual and free, revealing an elegant feel. Fluctuating landscape inspires concave-convex stitches. Granular texture provides possibilities for yarns, and helps with color proportion of simple & sophisticated style.
Nature -- The Thematic Color Trend for S/S 2022 Sportswear
This season sportswear palette consists of two themes. The first one is enhanced natural colors which root in nature and deliver a joyful lively style via high saturation. The second is everyday pleasing colors which create a soothing and relaxing vibe. Designers can use these two themes to echo the S/S 2020 trend. In a post-pandemic world consumers will seek comfort from familiar styles. Earth tones offer reassuring tactility and can also be dyed by vegetable dyestuff. As consumers long for an optimistic attitude, vigorous acid summer hues can create energetic summer looks. As people's life shifts toward online, digital workout classes emerge. It is of vital importance to make colors stand out on screen via dynamic brights echoing digital theme. Classic sporty tones will appeal to emerging fitness-driven consumers. Familiar reds, blues and greys will attract new fitness lovers and consumers who hope to blend sportif style with streetwear.
After Us -- A/W 21/22 Theme Trend
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.
Folded Time -- A/W 21/22 Theme Trend
People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded. There are many prosperous times in history, and the classic things will be reproduced in the new era with the time lapse. We often seek new meanings of classical wisdom in a turbulent world, hoping to meet its era. Biological age is just a number on the timeline, while mental age is the ultimate appeal of women in the new age. Downplaying numbers and focusing on a youthful mind may be the most meaningful way how we live in the vast time.
Story of The Snowfield -- The Color Trend for Women's Puffa Jackets
Artists' sentiments about the snowfield are strongly reflected in A/W 21/22 women's puffa jackets. The Neuschwanstein Castle is covered by thick snow, which echoes the Nordic home decoration art. GIRLS & BOTANICAL, Colombian illustrator Stefania Tejada's collection of surrealist works, also brings inspiration for young women's puffa jackets. Story of The Snowfield tends to be calm and warm. Tone-on-tone color blocks make the palette richer and harmonious.
Orange Tiger -- The Thematic Color Trend for Menswear
Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as energetic Orange Tiger, driving us to explore the future and the unknown.
Worldly Romance -- The Special Trend for Women's Denim
With the popularity of vintage trend and the exploration of European classical aesthetics, retro Victorian, Baroque and Rococo aesthetics gets rid of the rigid and serious form, and appears in clothing in a playful and relaxing way. In S/S 2021, influenced by sweet femininity, women's denim will emphasize the explicit expression. Ruffle, court-style denim skirt and exquisite rhinestones all emphasize the feminine fashion language.
Purple Heather -- The Thematic Color Trend for Menswear
Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.
Burst Out -- The Color Trend for Women's Fashion Leisure Knitwear
Climate change is changing the rules of the planet, which drives us to notice the microworld and explore the dreams of plants. The most primitive alga expresses the most rebellious ideas of plants. The world today seems to be breaking down and being reorganized. The grass-root class comes together for changes that institutions or governments cannot make, and we are beginning to explore the revival of localism in this globalized world and its significance for the future.
Private Library -- The Color Trend for Women's Overcoats
Currently vintage is everywhere, fashionistas also add many antique clothing and accessories to their wardrobes. Thus many private libraries gain much attention. Leighton House Museum, a private noble old house in central London, houses Victorian antiques and Raphael paintings. The Islamic style hall and retro elements depict a striking picture and inspire designers.