Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
Misty Rose -- Solid Color Trend for Womenswear
Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.
Dawn Red Orange -- Evolution of Womenswear Colors
Lively orange colors for A/W 19/20 felt warm and bold. In S/S 2020, orange colors were lightened and interpreted vibrancy in S/S with the soft and vintage tones. In A/W 20/21, orange colors combine technical and classical cultures.
Holiday -- Color Evolution for Womenswear
Holiday for A/W 19/20 was refreshing, and in A/W 20/21 it feels energetic, sunny and positive.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Lively Green -- A/W 20/21 Color Evolvement Trend for Women's Coats
In A/W 19/20, military green starts to be seen on the catwalks in four fashion weeks. As a versatile tone, military green can be paired with a range of colors. It works well with leisure, street and ladies. At the same time, night glam green and lively green are often seen at big brands.
Life·IKIGAI -- The Confirmation of the Color Trend of A/W 19/20 Womenswear
In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.
Blue & Green -- 19/20 A/W Color Trend for Women's Overcoat
Blues are colors of sky and ocean, carrying a calm and natural feel. Blue tones allude to the generous and harmonious relationship of people. Greens are colors of life, sedate yet powerful. They arouse people's love for nature, and deliver a youthful vibe.
Pinkish Purple -- 19/20 A/W Color Trend for Women's Overcoat
Pinkish purple reveals a romantic yet elusive vibe, representing elegance, nobility and charm. With a tint of white, the muted tones feel fancy.
19/20 A/W Color Trend for Women's Coat
Based on the color data of A/W 18/19 and A/W 19/20, we find that reds (including pink, orange red and red) see an obvious uptrend. Pantone's Color Trend Report takes red and orange red as key colors, which means they are set to prevalent in the future. Blues are also noticeable. For achromatic tones, white goes up dramatically.
Mirage Pink -- 19/20 A/W Color Trend for Womenswear
Mild pink is a favorite of girls. Although it is not dominant on A/W 18/19 catwalks, it still plays a role on fashion week streets. Pink perfectly reflects the softness and romance of women.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Gardenia Yellow -- 19/20 A/W Womenswear Color Trend Forecast
Gardenia yellow delivers fresh and soft ambiance. The application on coat, knitwear and trousers reveals women's elegance and femininity. The color lends itself well with the refined outfit, with considered collocation creating different styles.
19/20 A/W Color Trend Forecast for Women's Fur -- Purple
Fig purple works perfectly for mature women, with its rich hue delivering a noble and elegant appeal.
19/20 A/W Womenswear Trend -- Life
In a fast-paced, high-stress society, people long for the pure lifestyle and turn to the nature. Embracing imperfection and still pursue the spiritual independence.
19/20 A/W Menswear -- Life
With the development of urbanization and modernization, nature are increasingly concerned . The comfortable and environment-friendly products are gaining traction, and the classic tactile items are enjoying a strong comeback. The slow-paced life become a popular lifestyle.
19/20 A/W Color for Men's Fur & Leather -- Orange
Lifestyles which balance life and work gain attention. With the development of information and technology, solutions can be found at many brands, and business casual style is a good example. A business leather jacket or coat teams with a packsack, a suitcase and sneakers for a mixed look.
19/20 A/W Color for Women's Coat -- Khaki
Khaki plays an important role in winter coats, frequently seen on A/W 18/19 catwalks. Light Apricot, Smoke Gray and Deep Olive dominate and see an uptrend.
19/20 A/W Kid's Wool Coat -- Color Trend
The palette conveys a youthful and elegant message, colors and materials are well thought through. Cream pink and Bright Blue lends a gritty touch, mixing with and Obsidian Black and Sweet Concrete for a more neutral quality. The kidswear-associated Bright Blue and Scarlet are perfectly complemented with 1970s yellow, and it works well with baby's clothing and kidswear,while the textured plaid fabric brings more comfortable wearing experience.