Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Emotions -- The Color Trend for Women's Overcoats
Fashion products reflect people's hope, interest and behavior. Based on data analysis, this report concludes three kinds of consumer behavior and the state quo, thus forecasting the future atmosphere which here refers to an emotional behavior generated by the environment, society and community. Different emotions can be expressed by different tones, and here we conclude romantic style, tranquil minimalist style and elimination-oriented behaviorists.
Long Confession -- A/W 21/22 Theme Trend
Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.
Private Library -- The Color Trend for Women's Overcoats
Currently vintage is everywhere, fashionistas also add many antique clothing and accessories to their wardrobes. Thus many private libraries gain much attention. Leighton House Museum, a private noble old house in central London, houses Victorian antiques and Raphael paintings. The Islamic style hall and retro elements depict a striking picture and inspire designers.
Secrets of Winter Color -- The Color Trend for Girls' Overcoats
Orange Rust is a full earth tone, quite neutral. For girls' casual overcoats, the wool and fur can well show the inclusiveness of Orange Rust. It can be used as a core color or a fashionable color, bringing warmth and novelty for A/W 21/22.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats
The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Earth Yellow- Theme Color Trend for Womenswear
Environment guardians extract the original yellow from the poetic landscape, and tell to designers who are dedicated to recycle to reshape the nature. Texture, comfort and calm coexist to create the pragmatism with ecological harmony. The poetic wisdom of Japanese thinking mode mixes with the elegant power of the pragmatism. The earthy color tones where the nature and artificial synthesis are complementary for each other could bring the ingenious imagination and drive people to escape from the short-term pressure in the observation and reflection.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
Misty Rose -- Solid Color Trend for Womenswear
Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.
Dawn Red Orange -- Evolution of Womenswear Colors
Lively orange colors for A/W 19/20 felt warm and bold. In S/S 2020, orange colors were lightened and interpreted vibrancy in S/S with the soft and vintage tones. In A/W 20/21, orange colors combine technical and classical cultures.
Holiday -- Color Evolution for Womenswear
Holiday for A/W 19/20 was refreshing, and in A/W 20/21 it feels energetic, sunny and positive.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Lively Green -- A/W 20/21 Color Evolvement Trend for Women's Coats
In A/W 19/20, military green starts to be seen on the catwalks in four fashion weeks. As a versatile tone, military green can be paired with a range of colors. It works well with leisure, street and ladies. At the same time, night glam green and lively green are often seen at big brands.
Life·IKIGAI -- The Confirmation of the Color Trend of A/W 19/20 Womenswear
In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.
Blue & Green -- 19/20 A/W Color Trend for Women's Overcoat
Blues are colors of sky and ocean, carrying a calm and natural feel. Blue tones allude to the generous and harmonious relationship of people. Greens are colors of life, sedate yet powerful. They arouse people's love for nature, and deliver a youthful vibe.
Pinkish Purple -- 19/20 A/W Color Trend for Women's Overcoat
Pinkish purple reveals a romantic yet elusive vibe, representing elegance, nobility and charm. With a tint of white, the muted tones feel fancy.