Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Leading The Urban Fashion- The Thematic Color Trend for Men's Knitwear
With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Nitrogen Purple- Theme Color Trend for Womenswear
In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Digital Visual Effect -- Theme Colors for Men's Knitwear
With the approaching of 5G, technology and life will be connected more closely. Intelligent blues, chip greens and digital yellows stand out. The palette on knitwear is sporty and fashionable.
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
Glamorous Orange -- Solid Color Trend for Women's Sweatshirts
Modern women hope to re-define fashion identities in a self way. Glamorous orange is fit for a dramatic statement. Street sweatshirts are coveted by fashionistas.
Aerobic Green -- 2020 S/S Color Trend for Womenswear
Celebrities at home and abroad wore aerobic green items. Zhou Dongyu, Dilraba and Elle Fanning interpreted a vivid and fresh style, while Victoria Beckham and Gigi Hadid exuded an elegant touch.
Spectrum Purple -- A/W 20/21 Color Evolvement Trend for Womenswear
Bold and directional spectrum purple is developed based on tulip purple with a little bit of blue. With the emerging of social awareness and young consumers, spectrum purple will be dominant and indispensable.
Awakening • Ready Player One -- 19/20 A/W Color Trend Confirmation for Womenswear
The A/W 19/20 Color Trend – Awakening • Ready Player One launched in June 2018 is a deep analysis of the new forces. As people are entering the next decade, a time that is more inclusive, the youth live actively in the moment rather than worrying about what will happen in the future. E-sports, electronic music and network community in our daily life provide inspiration and emphasize self-fulfillment, creativity and fun. We enjoy life as Ready Player One. This report is a trend analysis for the A/W 19/20 street chic style.
Vitreous Yellow -- 19/20 A/W Color Evolution of Menswear
Yellows are common in autumn and winter. Rusty gold and vitreous yellow we recommend here are ideal for fashion items, enticing young customers.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Green Lily -- 2020 S/S Color Trend for Men's Sweatshirts
According to the data of menswear in fashion weeks from POP, the share of green has started to increase since 2018 S/S. In 2019 S/S, the overall tones were inclined to be bright and light, and green lily will be one of the five key colors in 2020 S/S.
Primary Colors -- 2020 S/S Color Trend for Men's Knitwear
Red, yellow and blue are three primary colors. Different from rainbow tones of last season, this time, big brands like Prada, Gucci and Alexander McQueen use red, yellow and blue to update fashion items. The primary colors in different saturation create strong visual impacts.
Laser Orange -- 19/20 A/W Color Trend for Womenswear
Pantone revealed its Fashion Color Trend Report for S/S 19 NFW, and chose red and orange red as key tones. Leatrice Eiseman, Pantone's Executive Director said, "From a psychological perspective, the two fashion colors represent confidence, enthusiasm and happiness, helping to better combine high fashion with street style. Orange red is sure to drive trends, and it will become a favorite of fashionistas."
Awakening ▪ Ready Player One (Key Color) -- 19/20 A/W Color Trend for Menswear
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.