Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Spectrum Purple -- A/W 20/21 Color Evolvement Trend for Womenswear
Bold and directional spectrum purple is developed based on tulip purple with a little bit of blue. With the emerging of social awareness and young consumers, spectrum purple will be dominant and indispensable.
Awakening • Ready Player One -- 19/20 A/W Color Trend Confirmation for Womenswear
The A/W 19/20 Color Trend – Awakening • Ready Player One launched in June 2018 is a deep analysis of the new forces. As people are entering the next decade, a time that is more inclusive, the youth live actively in the moment rather than worrying about what will happen in the future. E-sports, electronic music and network community in our daily life provide inspiration and emphasize self-fulfillment, creativity and fun. We enjoy life as Ready Player One. This report is a trend analysis for the A/W 19/20 street chic style.
Aerobic Green -- 2020 S/S Color Trend for Womenswear
Celebrities at home and abroad wore aerobic green items. Zhou Dongyu, Dilraba and Elle Fanning interpreted a vivid and fresh style, while Victoria Beckham and Gigi Hadid exuded an elegant touch.
Vitreous Yellow -- 19/20 A/W Color Evolution of Menswear
Yellows are common in autumn and winter. Rusty gold and vitreous yellow we recommend here are ideal for fashion items, enticing young customers.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Green Lily -- 2020 S/S Color Trend for Men's Sweatshirts
According to the data of menswear in fashion weeks from POP, the share of green has started to increase since 2018 S/S. In 2019 S/S, the overall tones were inclined to be bright and light, and green lily will be one of the five key colors in 2020 S/S.
Primary Colors -- 2020 S/S Color Trend for Men's Knitwear
Red, yellow and blue are three primary colors. Different from rainbow tones of last season, this time, big brands like Prada, Gucci and Alexander McQueen use red, yellow and blue to update fashion items. The primary colors in different saturation create strong visual impacts.
Laser Orange -- 19/20 A/W Color Trend for Womenswear
Pantone revealed its Fashion Color Trend Report for S/S 19 NFW, and chose red and orange red as key tones. Leatrice Eiseman, Pantone's Executive Director said, "From a psychological perspective, the two fashion colors represent confidence, enthusiasm and happiness, helping to better combine high fashion with street style. Orange red is sure to drive trends, and it will become a favorite of fashionistas."
Awakening ▪ Ready Player One (Key Color) -- 19/20 A/W Color Trend for Menswear
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Mystery ▪ Dante's Mirage -- 19/20 A/W Design Development of Men's Color
The revival of dark cultures drives the popularity of films and television programs about freaks and unknown phenomena. People turn to mystical things, mondo films and religious power to relieve anxieties in real life. Just as Dante's The Divine Comedy says, "I find that I have lost my way into a dark forest", we are seeking spiritual force in the journey of life, is that an angel, a demon, a cross or astrology?
19/20 A/W Color for Knitted Fabric -- Boys' Sweatshirt
Colors play an important part in kidswear, reflecting the optimistic mood. All-over monochrome and tonal design are popular.
2019 S/S Men's Knit Color -- Dramatic
Colors for S/S 19 men's knits are dramatic and bright. Energized shades bring a sense of empowerment. Riot red, eureka yellow and dusty pink herald moments of creative brilliance, while bright purple, vibrant green are punchy when placed next to carbon black.