In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

Yarn-dyed gingham is a classic cross-seasonal product. A/W 23/24 womenswear and kidswear focus on retro preppy style, soft-focus visual effect and diverse space. Classic plaids and stripes are enlarged with desaturated colors to exude a unique retro vibe. Napping, jacquard and the use of fancy yarns blur the boundaries of checks and stripes and present a soft-focus effect. The combination with jacquard, printing, coating and metallic touch creates multi-layered spaces.

With the transformation of lifestyle, consumers show a stronger desire for self-expression. Colorful, diversified knitwear centers on asymmetric designs and plaids. Simple letters and color contrasts are more vibrant and positive.

In the era of uncertainty, students may not be able to get together with classmates or attend graduation ceremonies as scheduled. However, nothing can stop them from commuting online. Teenagers are now sharing the preppy fashion, establishing aesthetic communities, and exploring the common hobbies. We can see over 1,600,000 posts about #darkacademia on Instagram and over 1 million posts on Tumblr. Top fashion brands also show their love for preppy style in their new collections.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Creative Preppy -- The Design Development of Kidswear

The theme Somewhere gets inspiration from wonderful scenes. People have been limited from vacation, party, and outdoor dining for a long time under the epidemic. To satisfy the desire and expectation, these wonderful scenes are delivered to people in a concrete way, making dreams come true. Embracing nature and touching the newborn freely, everywhere you go is a trip.

Fashion attitude can not only be expressed by extravagant patterns, we can also attempt a more understated way. The use of labels and badges has been prevalent in pattern design because of the flexibility. These accessories can be decorated on every position to show newness. The evolution of the way to fix labels reveals the diversity and fun of design. The combination of badges offers more possibilities. Besides, the fuzzy touch of terry embroidery and technical gradient bring additional textures.

Those freed ones, who are pursuing personal expression, present the fashion trend of Me Generation through their rebellious attitude. Influenced by the disembedding mind, they are trying to recognize more circles and desiring for a more diversified sense of belonging. Including multiple cultures, emotional fission and restructuring endow fashion with new meaning and release the real mind. Steady and high-class neutrals are fused with acid colors to present a wide hue range with energy. The brought visual impact is also harmonious. Positive self-expression and immersive atmosphere allow people to focus on themselves.

The new series of Gossip Girl has been on HBO Max. Eight years after the original series ended, a new rich generation of the Upper East Side were shown. The new heroine is still studying in the Constance School and the narrator Kristen Bell also keeps the classic lines -- "You know you love me, XOXO, gossip girl." To fit in the new position of being a social network star, the heroine shaved her head and worn in younger Gen Z styles instead of being a socialite of the Upper East Side. Preppy style had been the privilege of elites in 80s until the existence of Ralph Lauren, Tommy Hilfiger and Brooks Brothers, which introduced this upper-class fashion to the public.

Essential pattern craft is diversified on business casual style. The combination of multiple elements and crafts is still the point. This report will decode the familiar yet creative design ideas of business casual style from the aspects of embroidery, rhinestone, leather applique, and craft combination to allow more crafts to present diverse patterns.

The new generation of swanky youth grows up with information explosion. Cultural difference promotes the boom of varied community cultures. Swanky youth are fearless and youthful to display the charm of street culture. Graffiti, skateboard and rap help to express themselves, like their mother tongue. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

As the mainstream category of kidswear, outerwear attracts consumers in S/S 2022 for its cross-seasonal practicality, comfort and multiple functions. Lightweight paper-like protective fabric is suitable for functional sportswear. Translucent polyurethane fabric is both rainproof and sunproof. Elegant dust shirt and advanced JK suit are also the trendy items.

The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. Vintage faded knit fabric interprets the fearless color of youth. Retro stripe-check fabric salutes to the street culture. Coated nylon and protective cotton blend fabric protect the free and reckless youth through the comfortable functionality.

The new generation swanky youth are growing under the background of global information explosion. The culture difference between western and eastern stimulates the rapid development of distinct community cultures. The fearless attitude of extreme youth presents the classic charm of street culture. The vintage school badges are combined with the fashionable street style. Patterns with intense visual effects are presented through graffiti and posters. CITY POP and sub-culture collage becomes the self-declaration.

The fashionable and thermal polar fleece will keep influencing the whole fashion industry. It can present diversified styles through different items and provide stylish dressing collocations to the young male consumers. The following collocations are depending on different scenes, and each one has a high utilization rate.

The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.

Sets play a key role in daily life. They avoid the trouble of styling and inject novelty into styles via coordinated fabrics, colors and details. In S/S 2022, fashion sports sets conform to people's pursuit of freedom and optimism. Spliced broad webbing, mock-neck design, spliced mesh fabric and mock-layer design integrate with more fashion sports elements.

Post-2000 Interest Report released by Tencent shows that three hottest topics are JK uniforms, Hanfu and Lolita dress. Those who love 2D works have grown up, and that's why JK uniforms prevail in China. Consumers of 2D garments are increasing year by year, according to the 2019-2020 China's 2D Clothing Consumer Market Analysis Report released by ITJUZI. The number of users reaches 340 million in 2019 and is expected to reach 387 million in 2020. These consumers grow up with comics, animations and games, so they are willing to pay for 2D garments. Besides, JK uniforms frequently appear in Chinese variety shows, TV works and so on. Influenced by all that, there are more JK uniform enthusiasts. JK (Joshi Koukousei) uniforms for girls are inspired by Japanese high school uniforms, with two types of sailor suit and western style suit. Western style suit features a western coat paring with a waistcoat or a preppy sweater, with a bowtie or a rope on shirts. However, sailor suit is more complicated. Its collar can be divided into four kinds, Sapporo style, Kanto style, Kansai style and Nagoya style. And the Kanto style is the most common one. Sailor suit normally features a cropped top and boxy cutting. Decorations of the collar include triangular scarf, necktie, bowtie, and rope. According to pleats, there are front accordion pleated skirts, boxy pleated skirts and boxy pleated skirts.

S/S 2022 Theme Forecast