Chinese market is the fastest recovering market in the world in the post-pandemic era. International brands regard China as their primary market, and Chinese buyers also focus eyes on local designer brands. In the fashion market, Gen Zers’ rising spend ability and cultural confidence drive them to pay for Chinese-style gowns.

When ancient oriental cultures meet the west, there creates brand-new fantastic worlds. This report will introduce you the artworks by Victo Ngai, Li Min, ZAODAO, Mian Lang, Sija Hong and Jacky Tsai to experience the mysterious touch of the oriental aesthetic.

Traditional Aesthetic -- The Color Trend for Chinoiserie Womenswear

Along with the revived retro fashion, chinoiserie design is sweeping the fashion world. The comeback of cheongsam is noteworthy. Fun printing, embroidery and beading create different styles of pattern.

The versatility and unique charm of denim products attracts countless consumers. Designers also consider the patterns of denim as a key point in every season. With the rise of new Chinoiserie fashion, Chinese elements are injected to develop statement denim; rhinestones are timeless in the youthful denim market; laser printing still plays an important role; ethnic motifs are modernized by an urban touch; spray-print graffiti endows denim products with offbeat visual effects.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

New Chinoiserie is welcoming in the market instead of being just acceptable. The concept of Oriental Modern embraces and broadens the traditional culture, reflecting the stronger cultural confidence of Chinese people. This report focuses on plant paintings, ink paintings and oriental metaverse to deliver the new aesthetics.

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

With the rising of Chinese Chic, more and more young people turn their eyes to the traditional Chinese wedding. Gen-Z teenagers are living in an era with great national pride and cultural confidence. The smart designs in details endow Chinese wedding dresses with more highlights.

Along with the rising of Asian economics, Asian culture has also become an important force in the world. Chinoiserie flower will trend upward in S/S 2023. Classic Chinese elements are joined by fresh and elegant tones to present poetic pictures.

Prevalent retro fashion leads to the growing of New Chinoiserie. Bamboos, pine trees, cypresses, plum blossoms, and chrysanthemums are presented by embroidery and Chinese palette to inherit the timeless traditional culture and present a sense of fashion as well.

Driven by the growing cultural confidence in China, Chinoiserie fashion has also entered into our visions. Hanfu clothing, being the representative for the Chinese style, is integrating traditional designs into modernized womenswear, which forms a new fashion direction. For denim products, designers apply I-shaped frog buttons, fancy frog buttons, slant front opening, stand-up collars, buttoned slits, and belted plackets to reflect the Chinese accents and embrace the understated, traditional culture.

The development and progress of China have been noteworthy in the world, which leads to Chinese people’s rethink of their culture. Exploring the traditional cultural connotation and historical traces in China, designers integrate Chinoiserie elements into modernized fashion designs and trends to create a brand-new Chinese style.

With the rise of economy and culture in Asia, Asian culture has gradually become an importance force in the world. As one of the most noteworthy country, China greatly promotes the cultural output. Driven by the cultural confidence, more and more Chinese designers have emerged to be the inheritors. Connecting western cultures with the east, a brand-new Chinese style is created to convey the cultural value. With the fusion of classic oriental aesthetics and contemporary fashion, modernized silhouettes are selected to interpret the classical touch. Traditional dressing is improved to be daywear, which builds a graceful yet powerful image for the new oriental women.

Oriental Rhythm focuses on the design force of the new generation in China. Elegant tones with a new Chinese mindset are presented by unexpected techniques. Reproducing the diverse things in life and the imaginations of dreamers through musics, people desire for self-expression and interpreting the feeling to all the things. The diversified subcultures in China not only represent the fusion of cultures, but also strong creativity.

In the kaleidoscopic world of the Spring Festival, warm colors dominate the palette of the Year of Tiger. The warmth, harmony and colorfulness weave our wishes, blessings and wonderful imaginations together.

Being in the prosperous city for too long, people desire for a place with physical and mental peace. Oriental culture and aesthetic are always mild, modest and profound. The aesthetic and elegancy of eastern world are integrated into the design of loungewear and our daily life to create an invisible state of mind.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

Swimwear is no more a functional item. Its rich design elements and silhouette selections perfectly fit the diversified dressing styles of contemporary consumers. Athletic style, retro elegant style and various practical silhouettes have become the leading elements of swimwear this season.

"National confidence" and "cultural output" are right on trend. Due to the instability of foreign economy, international trades transfer to sales in domestic market. Many OEMs working for foreign brands turn to serve domestic customers and sell on e-commerce platforms, which accelerate the rise of Chinese products. Consumers find that local brands also have good quality. From Chinese Fashion 1.0 to 2.0, domestic designers emerge on international fashion weeks to disseminate and inherit Chinese culture. From May to July 2020, the sales of Hanfu on T-mall overseas platform get a year-on-year growth of over 20%. As classics fuse with modernity. Chinese style is given a new lease of style.

As one of the most important traditional festivals of China, the rituals are essential for welcoming the new year. And the new year's clothes is the carrier to present Chinese traditional culture. Because of the trending Chinese style new year's clothes, traditional plate buttons, embroideries and cloud shoulders are combined with modern crafts and fabrics to show better Chinese features. No matter the improved cheongsam, Chinese style sundresses, slant front Han costumes, or modern spliced Chinese style dresses with festive colors are all sending out heavy new year vibes.