Swimwear is no more a functional item. Its rich design elements and silhouette selections perfectly fit the diversified dressing styles of contemporary consumers. Athletic style, retro elegant style and various practical silhouettes have become the leading elements of swimwear this season.

"National confidence" and "cultural output" are right on trend. Due to the instability of foreign economy, international trades transfer to sales in domestic market. Many OEMs working for foreign brands turn to serve domestic customers and sell on e-commerce platforms, which accelerate the rise of Chinese products. Consumers find that local brands also have good quality. From Chinese Fashion 1.0 to 2.0, domestic designers emerge on international fashion weeks to disseminate and inherit Chinese culture. From May to July 2020, the sales of Hanfu on T-mall overseas platform get a year-on-year growth of over 20%. As classics fuse with modernity. Chinese style is given a new lease of style.

As one of the most important traditional festivals of China, the rituals are essential for welcoming the new year. And the new year's clothes is the carrier to present Chinese traditional culture. Because of the trending Chinese style new year's clothes, traditional plate buttons, embroideries and cloud shoulders are combined with modern crafts and fabrics to show better Chinese features. No matter the improved cheongsam, Chinese style sundresses, slant front Han costumes, or modern spliced Chinese style dresses with festive colors are all sending out heavy new year vibes.

People are preparing for the coming new year. In China, red clothes are best suited to the New Year. This report offers clothing collocation of the knitwear, dress, woollen overcoat and jackets, so as to create a joyful festival vibe.

Nowadays, Chinese traditional cultural elements have been popular in the fashion industry. More and more designs with integrate Chinese style, and smartly combines classical Chinese style with modern aesthetics. What designers pursue is to find a new Chinese style which is closer to modern aesthetics.

The Lunar New Year is one of the most important festivals in China. In this era full of changes and uncertainties, celebrating traditional festivals becomes even more important. Clothing is a carrier of traditions and cultures. More and more traditional Chinese elements are fused with clothes, and New Year's clothing gets increasingly popular. This season New Year's clothing employs muted and warmer tones to create unique Chinese style New Year's clothing.

From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.

At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention. In 18th-century France, a style amazed the world with its gorgeous colors and complicated designs. That is named as Chinoiserie in 19th-centuary, expressing Europeans' imagination for the oriental culture. It is the Europeanized Chinese style, full of mystery, romance and adventure. In modern times, it is common to blend oriental characteristics into the works of various styles in art. Nowadays, local designers are rising, and they hope to inherit and connect oriental and western cultures. Therefore, complicated jacquard and luxurious velvet become key fabrics, opening a new chapter of future clothes.

This report shows how Chinese elements are used in patterns and how they characterize ready-to-wear.

Nowadays, cultural competition is increasingly fierce, and traditional culture draws much attention. Intangible culture is a key focus. Song Brocade, Nanjing Brocade and Shu Tapestry are known as the three famous brocades in China. Song Brocade is listed in the World Intangible Cultural Heritage in 2009. Song Brocade has a soft touch, a compact quality, exquisite patterns, high practicality, durability and washable ability. It is widely applied to clothing, bags and suitcases, home textiles and other industries. Designers integrate western artistic and chic designs into magnificent oriental beauty hidden in Song Brocade to meet current demands and bring Song Brocade closer to our daily life.

As China's status in the world continues to rise, it is now enjoying a global reputation. Chinese cultural elements have become the favored elements in the fashion industry. More and more designers apply Chinese style elements to clothing, and Chinese silk is the favorite in the fashion week. This theme will analyze the contrast between oriental traditional elements with fashion trends, and explore the unique culture and regional style in China, so that Chinese traditional fabrics can blend with modern, technical and futuristic elements, and fashion trends can create new visual aesthetics.

A/W 21/22 Theme Forecast

China has a long history and culture, among which Chinese traditional auspicious patterns are a gorgeous part. These unique and meaningful patterns can be applied to clothing, enhancing the artistic and Chinese style vibe. Compared with specific patterns such as flower or bird, traditional patterns can better represent the essence of Chinese culture and art. In these various and plain patterns, we can see the outstanding skills of each dynasty and the cultural traditions passed down from the ancient times.

With the development of China's economy and technology, China's culture soft power has been improved, and fashion genes also need improvement. Elements of romanticism and classics have been subtly transformed by contemporary methods. Oriental design concepts and aesthetics will embrace essence of other civilizations, and there will be new Chinese designs in the new season.

Since Chen Caixia founded Shiatzy Chen in 1971, she has always insisted on the Chinese style, even in the era when the public pursued European and American trends. In A/W 2021 show, Shiatzy Chen deconstructs and reorganizes the traditional Chinese elements and western traditional objects, displaying the traditional culture in a young way.

As an ancient Chinese handicraft, embroidery has a history of thousands of years. Embroidery is closely related to the development of costume. As leisure and simple aesthetics become the mainstream gradually, traditional embroidery also changes along with the fashion trend and develops toward the direction of diversification and individuation. In addition to stitch, pattern design is also important. Simple pattern and elegant color become the non-negligible points in the new season.

The background music of Elie Saab hints that the inspiration for this season comes from China and Asian, which is verified by the first look. The robe with harmonious structure and exquisite handicraft is moving forward slowly, reminding people of the noble queen showing her beauty and influence. The black grounding makes the golden dragon and phoenix very powerful. In this season, dresses of Elie Saab mainly use golden panels to enhance the effect.

Spring Festival is a traditional Chinese festival. With the arrival of the Spring Festival, the festive jester red is very popular. Knitwear, jackets, overcoats, puffa jackets and dresses are combined with colors of Spring Festival and Christmas, together with Chinese traditional new year clothes, to bring a grand new year feeling.

S/S 2021 Theme Forecast

Chinese Style Floral Embroidery

With the increasing popularity of vintage style, the Chinese style gains momentum. The qipao makes a strong comeback. Interesting patterns create different styles on the qipao. This report shows you a variety of oriental patterns.