Our industry insight for underwear & loungewear in April, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Soft and stretchy knitted fabrics make wearers feel relaxed and comfortable. Knit is usually lightweight and warm, and suitable for home wear as well as casual sports and other occasions.

The Spring/Summer 2024 home wear collection showcases a vibrant and fashionable style through a combination of highly saturated bright colors and design details. In contrast, the Spring/Summer 23 home wear collection leans towards a soft and elegant pastel color palette, evoking a harmonious and pure visual aesthetic. The color scheme for 2024 is predominantly composed of highly saturated bright colors, some of which have a slightly fluorescent quality, exuding positive and energetic emotions. The collection features a certain level of color contrast, creating a dynamic and lively look. The collection draws inspiration from 9 key colors, providing a comprehensive reference for the season’s color development direction.

With the development of diversified and multi-scenario needs, home wear is now in a rapidly growing stage and is no longer limited to be worn at home. Consumers' demand for home wear is showing a trend of diversification. On the basis of comfort and warmth, they pursue the development of being able to be worn outside, being casual and personalized.

The versatile and fashionable geometric elements are an important part of clothing patterns. This element features simple shapes and diverse variations, and has even more fun transformations and brighter colors in the kidswear industry, making it popular among designers and consumers. This thematic report will analyze the popular pattern trends from three angles: geometric toys, geometric letters, and geometric color blocks, providing ideas and directions for design.

For A/W 24/25, we backtrack the classic items in the time river, inherit the tradition, and recreate the culture, art and inspiration through an advanced idea. Balletcore, Euphoria, Star Trek, Urban Tribe and Chinoiserie are the five major topics of this theme.

This report offers graphic design of fruits, animals and desserts. Fruits are the most popular element for homewear design. Details as ruffles and smocking show the sweetness and loveliness of girls.

In Spring/Summer 2024, casual loungewear is integrated with creative pockets, deconstruction, cutouts, fine embroideries, playful logos, mixed materials and chic ribbons to make more stylish pieces.

Silk fabrics are understated and romantic. The printed silk sleepwear is loved by young girls. The bright hand-painted prints are more playful and cute.

Cartoonish cars are printed on clothing with childlike letters to tell stories. Localized prints are more suitable for the front part of sweatshirts and tees, as allover cars are mainly presented on tops, tees, pants, loungewear, socks and bags.

The theme of Endless Holiday intends to let people express their actual needs. The most wonderful life should be linked to continuous pleasure. Learn to release pressure and distractions in enjoyment. The dazzling sequins are the extreme expression to solve the loneliness. The exaggerated rustic prints reflect people’s longing for perfect holiday. The bright red and pink hues indicate the desire for joy.

This report introduces a series of watercolor patterns with cute animals, fruits and marine creatures. The repeated prints in medium size present the hand-painted touch.

With the development of consumption diversity and Gen Z, Brandy Melville’s styles, Chinoiserie styles and western fashions have swept the Chinese market. Sweet & cool styles attract female consumers through dazzling colors and statement accessories.

January 2023 -- The Industry Insight of Underwear & Loungewear

Lovely things attract teenage girls. These childlike elements and bold fashion styles are loved by youths. Bright colors and girlish details create recognizable, eye-catching styles.

The prints on girls’ underwear in S/S 2024 combine familiar elements with sweet touches. Colors, fresh flowers, fruits and animals renew the classic prints. More and more outdoor elements are put into patterns, such as the timeless picnic prints.

December 2022 -- The Industry Insight of Underwear & Loungewear

The prints in S/S 2024 show harmonious combinations of familiar and joyful elements. Eye-catching colors, cute dinosaurs and cartoon animals renew the classic prints and create gender-inclusive collections. Timeless picnic prints and vehicle prints are also welcoming. Interesting colors and marine creatures update the classic nautical theme. Football and skateboarding are the most popular sports.

Many of Yoshitomo Nara's works are inspired by Punk music and the ethos of rebellion and defiance. His work takes the traditional Japanese theater character of Otafuku, a figure who represents joy and who is always depicted with full cheeks and cheerful eyes, and turns her into a mischievous, brooding "punk" child.

Our industry insight for underwear & loungewear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

This report presents watercolor touches, natural elements and graceful tones on soft homewear fabrics. These pieces of clothing reveal the ideas about environmental protection and satisfy the appetite for natural healing.