Has been dormant for a whole winter, a new quiet force is ready to sprout, so does our inner emotional world. The mature market in S/S 2023 presents a more steady palette and an attitude to accept everything. We can feel the expectation that is full of hopefulness has been awakened.

The core S/S 2023 color, Daiquiri Green(PANTONE 12-0435 TPG) is refreshing and clean. This cocktail-like bright warm tone continues the wonderful yet fleeting moment in summer.

After a long time of silence, we welcome a new round of self awakening in A/W 22/23. Neutral brown tone plays an important role in this theme. Active high-saturation red, green, yellow and blue are used as the secondary color to realize the awakening of senses. Linear patterns and geometric color blocks complete the minimalist style.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.

Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

The freed ones, who are pursuing personal expression, present the fashion trend of Me Generation by their unique rebellious attitude. Every one desires for expressing the real-self but feels ashamed when looking around. Anxiety is thus emerged. There is a group of young people chasing for the definition of real-self through their cognition and brave attitude of fashion. Getting rid of the barrier of self domain to release the instinct, they refuse to be defined by the known. Positive lifestyle drives the young heart beats and stimulates the real humanity. Genderless, which includes all kinds of body shape, is the core of Freed. Digital knitted fabric, faded knitted fabric, technology light fabric and eco-friendly denim are combined with loose silhouettes to present the flowing temperament of contemporary teenagers. The concept of diverse personality reveals the multiple faces of freed ones.

Eyelet stitching increases the air-permeability of knitwear and allows wearers to be comfortable in spring and summer. Exquisite stitch changes create the premium texture of women's knitwear. These delicate decorations in placement endow basic knitwear with highlights. Orderly arrangement and striped eyelets show a neat and unified visual effect. Details are added into the hand-woven eyelet net to subvert the rough appearance in the past. The stitched effect brought by string connection increases the layer of hollow. Besides, eyelet patterns and lace enrich the image of knitwear.