Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Spring Fancy -- 2020 S/S Silhouette Trend for Women's Dress
Dresses still occupy a large market share in S/S 2020. They stand out with one-shoulder design or hi-lo hem, creating day-to-night looks.
Soft Pink -- 2020 S/S Color Trend for Dress
Soft pink is favored by women. The mellow tones reflect a girly and romantic vibe, particularly covetable.
Stylish Girl -- 2020 S/S Pattern & Technique Trend for Womenswear
Stylish girls are rebellious and offbeat. They prefer causal, street and sporty styles, and wear mix-and-match looks, playful and optimistic. Patterns of this theme are glossy and bold, also lovely and soft at the same time.
Dress -- 2020 S/S Silhouette Trend for Girls' Apparel
Dresses experiment with bold styles, silhouettes and materials in spring and summer. From cascaded design, sheer fabric, asymmetrically ruffle, all-over printed A-line silhouette, suspender strap to simple sport style, different approaches characterize girls' dresses.
Diverse Styles -- 2020 S/S Silhouette Trend for Dress
Dresses have romantic and sensual looks, and also flatter body shapes. Stylish yet utility, dresses are ideal for various occasions. Considered details and vibrant feel bring newness.
Fashion Color Trend for 2019
Pantone unveils Living Coral (Pantone 16-1546) as 2019's color of the year. It is a gold-tinged orange, full of vigor. Living Coral emits the energizing aspects of color found in nature, evocative of how coral reefs provide shelter. It embraces us with warmth and nourishment, and symbolizes our innate need for optimism and joyful pursuits.
Plastic-Free Coast -- 2020 S/S Theme Trend
Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.
Mood Industry -- 2020 S/S Theme Trend
The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.
Chinese Style -- 19/20 A/W Pattern Trend for Women's Knitwear
The rise of Chinese style drives trends. Chinese characters, dragons, beasts and cranes exude an oriental flavor. Delicate techniques create visual impacts, showing the playfulness of the Millennials.
Power of Walking -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Power of Walking was launched in January 2018. As fitness gains popularity currently, brands develop luxe sports items for customized and individual looks which highlight the soft tailored style and light sportsmanship of womenswear. Key colors, Magnetic Green and Copper, interpret a tough yet feminine feel.
Emotion & Love -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Emotion & Love launched in January 2018 emphasizes that people will connect with those are able to touch them psychologically and physically, and it’s important to read and distinguish emotion. Therefore, emotional design is celebrated. Soft and healing colors are key, featuring Almost Apricot and Mellow Green to bring hope and care.
Global Traveler -- 2019 S/S Color Trend Confirmation for Womenswear
The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.
Retro & Elegant -- 2020 S/S Fabric for Girls' Dress
We recommend some nostalgic fabrics for S/S 2020 to echo the trend. Tablecloth check fabrics, delicate striped fabrics, elegant laces, natural washed cottons and cozy knits are key.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Contrast -- 2020 S/S Detail of Womenswear
Contrasting effects are still prevalent in S/S 2020. Asymmetric design, mixed materials, clashing colors and different approaches add adversity to garments, contributing to more offbeat and comfortable looks.
Folkloric Motif -- 2020 S/S Pattern Trend for Womenswear
Toile de Jouy, originated in France in the late 18th century, literally means "cloth from Jouy-en-Josas", a town in the south-west suburbs of Paris. The copperplate prints are repeated patterns depicting a fairly complex scene including French outdoor life, plant and myth.
Awakening of Art -- 2020 S/S Pattern Trend for Womenswear
As the soft power of culture rises, patterns on garments become more diverse. This report pays tribute to the influential artists including David Bowie, Pablo Picasso and Vincent Willem van Gogh, and shows how to apply the inspired patterns. Printing, sequin and beading are key techniques.
Brand Rejuvenates Identity With New Logo
Logo is a trademark which represents the brand culture. It is used to promote public identification and recognition. Nowadays, brands like Burberry, Celine and Balenciaga change their original logos to rejuvenate the brand identity. New logos blur the boundaries of customer ages and thus expand the markets.
Smart & Simple -- 2020 S/S Fabric Trend for Women's Shirtdress
Stripes and checks are still faddish for shirtdresses. Diverse colored stripe, tablecloth plaid and solid-color fabrics sophisticate womenswear. They highlight the smart and exquisite quality of urban women.