This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.

Swimwear is considered a highly stable and constantly evolving market, ranging from the common demand for beach vacations, swimming, and water activities to the current hot spring baths, board yoga, and more. When the peak season for swimwear approaches, especially in the US market, long sleeved swimsuits, surfing swimsuits, and other products are highly popular among consumers. Although long sleeved swimsuits with sun protection are more popular in the Amazon market, bikini swimsuits with novel styles and design sense have also received enthusiastic attention from consumers. In terms of color, brightly colored women's swimsuits are a popular style among Amazon swimwear products, with patterns. Texture and tropical prints account for a higher proportion. Recommend the following brands: It's Now Cool, Vacanze Italiane, TYPE BEACHWER, MOEVA, Beach Riot, Maaji as representatives to interpret the main design elements of domestic e-commerce designer brands for underwear and home clothing.

In recent years, with people's enthusiasm for outdoor water sports constantly rising, water sports are rapidly becoming an emerging sports culture. More and more people are longing for and participating in water activities, whether it's surfing, wakeboarding, rowing, kayaking, or windsurfing, water sports exhibit a high level of vibrancy and appeal. Correspondingly, sport swimwear has attracted great attention. In terms of color selection, vibrant colors are used to highlight the energetic atmosphere, while pattern designs can incorporate elements such as tropical plants, ocean waves, geometrics, letters, and more. The following brands are recommended as representatives of sporty and casual swimwear: RIP CURL, BALNEAIRE, Duskii, Speedo, Roxy, SEEA, and more.